MARTECH CONSULTANT
Must Have Technical/Functional Skills
- Hands-on expertise with marketing automation platforms (e.g., Adobe, (AEP, AJO) Marketo, Eloqua, HubSpot, Adobe Campaign).
- Experience in designing and optimizing sales, marketing, and commerce-related customer journeys.
- Strong understanding of data management, analytics, and reporting tools
- Knowledge of privacy, consent, and global compliance standards.
- Excellent communication, problem-solving, and stakeholder engagement skills.
- Bachelor's degree in Marketing, Computer Science, Information Systems, or related field.
- Certifications in major marketing automation platforms (e.g.,Adobe, Salesforce, Marketo, HubSpot).
- Experience with API integration, ETL, and data platform tools.
- Proven track record in global rollout of solutions and working with cross-regional stakeholders.
Roles & Responsibilities
- Marketing Technology Automation: Develop and deploy marketing automation workflows, campaigns, and integrations across platforms such as Adobe, HubSpot, Marketo, Eloqua.
- Solution Design: Translate business requirements into actionable marketing automation solutions, collaborating with stakeholders to ensure alignment with strategic objectives.
- Privacy & Compliance: Address privacy, consent, and preference management in line with global market needs and regulatory requirements.
- Integration: Integrate foundational capabilities and intelligent tools (e.g., CDP, CRM, CMS, analytics) to enable unified customer journeys and data-driven marketing execution.
- Performance Measurement: Implement AI-powered search, telemetry, and experience measurement tools to monitor and optimize campaign effectiveness and core web vitals.
- Stakeholder Collaboration: Work closely with sales, marketing, and commerce teams to design customer journeys and deliver solutions that support global business delivery goals.
- Training & Enablement: Educate marketing teams on automation platforms, best practices, and campaign optimization techniques
Generic Managerial Skills, If any
- Strong analytical and problem-solving abilities.
- Excellent communication and stakeholder management skills.
- Ability to work independently and in cross-functional teams.
- Education: Bachelor's degree
TCS Employee Benefits Summary
- Discretionary Annual Incentive.
- Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
- Family Support: Maternal & Parental Leaves.
- Insurance Options: Auto & Home Insurance, Identity Theft Protection.
- Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
- Time Off: Vacation, Time Off, Sick Leave & Holidays.
- Legal & Financial Assistance: Legal Assistance, 401K Plan, Perf ormance Bonus, College Fund, Student Loan Refinancing.
Salary Range: $140000 - $190000 a year
#LI-JH1
Location
New York, NY
Function
TECHNOLOGY
Role
Solution Architect
ID
435541
Skills
Adobe
Salary Range
$140,000 - $190,000
Desired Candidate Profile
Qualifications
BACHELOR OF COMPUTER SCIENCE