Principal Marketing Scientist - Ads Measurement & Strategy

Snap Inc.; San Francisco (CA); On-site; USD 210,000 - 320,000; Full time

Benefits offered by this job

Paid parental leave

Medical coverage

Mental health support

RSUs equity

Job summary

Snap Inc. in San Francisco seeks a Principal Marketing Scientist to shape the measurement strategy for its third‑party ecosystem, partnering with Marketing Science, Sales, Product, Partnerships, and Agencies to align solutions with business priorities.

You will lead meta‑analyses, performance benchmarks, and playbooks that scale learnings across markets, drive external thought leadership, and guide strategic measurement decisions using AI-enabled data solutions with rigorous statistical

Qualifications

• Bachelor’s degree or higher in a quantitative or business field with practical analytics experience.
• 10+ years of post‑Bachelor’s analytics and measurement experience; or PhD with 6+ years.
• Experience in marketing science, ads measurement, or related field within tech/media/advertising.

Responsibilities

• Set and influence the measurement strategy for Snap’s third‑party ecosystem.
• Build measurement fluency across Marketing Science, Sales, Product, and Partnerships.
• Advise senior executives at measurement partners and agencies.
• Lead meta‑analyses, benchmarks, and playbooks to scale learnings.
• Establish operational excellence for third‑party measurement.
• Contribute to quarterly partner reviews and identify opportunities for innovation.

Skills

Advertising measurement

Cross-functional leadership

SQL

AI tools

Data visualization

Statistics

Communication skills

Problem solving

Adaptability to AI

Education

Bachelor’s degree in quantitative or business field

Master’s degree in quantitative or business field

PhD in a relevant field

Tools

Dashboarding tools

AI tools

Statistical software

Job description

Snap Inc. in San Francisco seeks a Principal Marketing Scientist to shape the measurement strategy for its third‑party ecosystem, partnering with Marketing Science, Sales, Product, Partnerships, and Agencies to align solutions with business priorities.

You will lead meta‑analyses, performance benchmarks, and playbooks that scale learnings across markets, drive external thought leadership, and guide strategic measurement decisions using AI-enabled data solutions with rigorous statistical