Principal Marketing Scientist, Ads Measurement & Strategy

SNAP, Inc.; Los Angeles (CA); On-site; USD 209,000 - 313,000; Full time

Benefits offered by this job

Paid parental leave

Medical coverage

Mental health support

Equity (RSUs)

Job summary

Snap Inc. is seeking a Principal Marketing Scientist in the United States to lead measurement strategy for 3P ecosystems and advise senior leaders on analytics and attribution.

You will partner across Marketing Science, Sales, Product and Partnerships to drive measurement solutions and strategic decisions. You will develop external thought leadership, supervise analyses, and help scale best practices across markets, while leveraging AI tools to build scalable data solutions with rigorous

Qualifications

• Bachelor’s degree in a quantitative or business field or equivalent years of practical work experience.
• 10+ years of post-Bachelor’s advanced analytics and measurement experience; or Master’s +9 years; or PhD +6 years.

Responsibilities

• Set and influence the measurement strategy for Snap’s 3P ecosystem and align with business priorities.
• Build measurement fluency across cross-functional teams and influence roadmaps without direct authority.
• Advise senior executives at measurement partners and agencies on Snap’s analytics strategy.
• Lead external thought leadership through white papers and conference presentations.
• Conduct meta-analyses and playbook development to scale learnings across markets.
• Establish operational excellence for third-party measurement including governance.
• Contribute to quarterly partner reviews with insights and opportunities for innovation.
• Identify AI-driven opportunities and guide strategic measurement decisions.

Skills

Ad measurement

Cross-functional leadership

SQL

Statistics & inference

Executive communication

AI tools

Time-series modeling

Education

Bachelor’s degree in quantitative field

Tools

Dashboarding tools

Data visualization

AI tools

Job description

Snap Inc. is seeking a Principal Marketing Scientist in the United States to lead measurement strategy for 3P ecosystems and advise senior leaders on analytics and attribution.

You will partner across Marketing Science, Sales, Product and Partnerships to drive measurement solutions and strategic decisions. You will develop external thought leadership, supervise analyses, and help scale best practices across markets, while leveraging AI tools to build scalable data solutions with rigorous