Principal Marketing Manager (Marathon (Contract)

Bungie; New York (NY); On-site; USD 170,000 - 230,000; Full time

Benefits offered by this job

Competitive benefits

PTO & sabbatical

Floating days

Bungie holidays

Paid sick time

Job summary

Bungie is seeking a Principal Marketing Manager (Contract) to lead the integrated global go-to-market strategy for Marathon. The role reports to the Director, Marathon Franchise Marketing and translates strategy, product roadmaps, and audience insights into cohesive marketing plans to acquire new players, reengage owners, and deepen community engagement.

You will guide performance across paid, owned, and earned channels, align regional markets, and partner with Brand, Creative, Analytics, and

Job description

• The Bungie Publishing team is seeking a Principal Marketing Manager (Contract) to lead integrated global go-to-market strategy and planning for Marathon. Reporting to the Director, Marathon Franchise Marketing, this role will translate franchise strategy, product roadmaps, audience insights, and business objectives into cohesive marketing plans that acquire new players, reengage existing owners, and deepen the commitment of Marathon’s active community
• You will serve as a senior cross-functional leader across Brand, Product Marketing, Growth, Community, Communications, Creative, Analytics, Finance, regional teams, and Development
• Own the development of integrated global GTM strategies for major Marathon releases, seasons, and franchise moments, ensuring plans support franchise priorities, player needs, and business goals
• Translate franchise strategy, product roadmaps, audience priorities, and business objectives into clear marketing strategies, launch architectures, milestones, and investment recommendations
• Develop audience-led plans spanning acquisition, reactivation, retention, engagement, and long-term player value across paid, owned, earned, community, platform, and regional channels
• Establish and lead the cross-functional GTM operating rhythm, including planning milestones, readiness reviews, decision points, dependency management, risk tracking, and post-launch learning
• Align senior stakeholders and executional partners around priorities, roles, tradeoffs, and success measures, ensuring critical information and decisions are communicated clearly and consistently
• Identify GTM risks and opportunities early, develop actionable recommendations, and drive timely resolution across Publishing, Development, and regional teams
• Partner with Brand and Creative teams to translate Marathon’s positioning and creative strategy into consistent, audience-relevant campaigns and player experiences across channels and markets
• Partner with regional marketing teams to adapt global strategies for North America, EMEA, APAC, and LATAM while maintaining a cohesive franchise approach
• Partner with Analytics, Insights, Product Management, and Finance to establish audience targets, performance benchmarks, measurement plans, and budget-efficiency goals
• Define, monitor, and report against franchise and campaign KPIs, including awareness, consideration, acquisition, conversion, reactivation, retention, engagement, revenue, and ROI
• Lead marketing performance reviews and translate player, market, and campaign insights into optimization plans that inform future campaigns, product beats, and investment decisions
• Guide global paid media strategy, budget allocation, and agency partnerships as part of the broader integrated GTM plan, optimizing investment across channels, audiences, and regions
• Partner with Product Management and Development to unlock value from first-party platform relationships and identify opportunities that strengthen reach, engagement, and commercial performance
• Provide clear direction to agencies, vendors, and executional partners through strong briefs, aligned scopes, disciplined budget management, and timely feedback

Benefits

• Contract and International FTE employees receive competitive benefits through their relevant contracting agency
• 20 days of accrued time-off in the form of PTO and sabbatical days, depending on the level of the position
• 10 paid Floating Days annually, prorated in the first year of employment based on start date
• 10 paid Bungie-observed holidays annually
• One hour of Paid Sick Time (PST) for every 30 hours worked

The ideal candidate combines strategic judgment with operational leadership: someone who can create clarity from complexity, align senior stakeholders around difficult decisions, and continually improve our plans through player insight and performance dataDemonstrated success leading complex, cross-functional launches or live-service marketing programs with meaningful audience and business impactStrong analytical and commercial judgment, with experience defining success measures and using performance data, research, and player insight to improve strategy and executionStrong understanding of the full marketing mix, including brand, product marketing, community, communications, creative, partnerships, lifecycle marketing, organic channels, paid media, and player acquisitionAbility to translate product strategy, audience insight, and business goals into clear GTM choices, integrated plans, and investment recommendationsDemonstrated ability to create clarity across multiple complex workstreams, establish priorities and decision points, and drive stakeholders toward timely resolution7+ Years experience leading integrated marketing, product marketing, or GTM strategy within gaming, technology, entertainment, or another complex consumer business; experience operating at a global scale is strongly preferredDeep familiarity with game franchises and online player communities, ideally within first-person shooters, extraction shooters, or live-service gamesProven ability to influence senior leaders, align teams without direct authority, and resolve competing priorities across complex organizationsExceptional written, verbal, and presentation communication skills, with the ability to make complex topics clear, compelling, and actionable for executive and cross-functional audiencesSound judgment and adaptability when navigating changing product plans, emerging player sentiment, competitive disruption, or other high-pressure business challengesExperience managing major media investments, external agencies, and first-party platform partnershipsExperience developing global strategies that can be effectively adapted for regional marketsDeep familiarity with Marathon, its evolving player community, and the broader competitive landscapeExpertise marketing live-service games across launch, seasonal, reactivation, and long-term lifecycle moments