Principal, Marketing Architecture & Strategy

Rozgoo; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

Twilio seeks a Principal, Marketing Architecture & Strategy to own marketing technology, data, and AI platforms, aligning them with growth goals. This senior leader links Marketing’s vision with Enterprise Technology, shaping a scalable GTM architecture across teams.

The role partners across marketing leaders to translate requirements into prioritized technical roadmaps, delivering clear updates to executives and driving excellence in Marketing & GTM systems.

Qualifications

• 8+ years in Marketing or GTM strategy with a proven track record managing cross-functional projects.
• Strategic marketing architect mindset at the intersection of marketing, growth and technology.
• Ability to translate business requirements into clear technical priorities and reports.

Responsibilities

• Define the strategic vision for Marketing technology, data, and AI systems aligned with business goals.
• Be the central point representing marketing interests across cross-functional technology initiatives.
• Champion marketing innovation through emerging tools to improve processes and outcomes.
• Articulate business requirements bridging creative marketing use cases and technical capabilities.
• Orchestrate pilot groups for internal Proofs of Concepts to test new marketing tools.
• Partner with Enterprise Technology to drive progress and accountability for execution.
• Translate complex roadblocks into concise status reports for marketing leadership.

Skills

Marketing leadership

Cross-functional collaboration

Job description

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

See yourself at Twilio

Join the team as Twilio’s next Principal, Marketing Architecture & Strategy.

About the job

This position serves as the strategic owner for Marketing technology, innovation, and architecture. It serves as a critical bridge between Marketing’s vision for growth and technical execution through the Enterprise Technology team.

We're looking for a strategic, bold, creative, and technically-savvy leader to join our Marketing team. This role is ideal for someone with a strategic marketing architect mindset—someone who thrives at the intersection of marketing, growth, and technology. As the primary liaison between Marketing and Enterprise Technology, you’ll work across a broad set of marketing leaders to deeply understand business requirements, define a vision for marketing technology, translate it into clear prioritization for technical teams, hold teams accountable for delivery, and synthesize complex updates into clear reports for leadership. As a senior leader, you will shape the future of our Marketing & broader GTM architecture, influence cross-functional teams, and set the standard for excellence in Marketing & GTM systems.

Responsibilities

In this role, you’ll:

• Define the strategic vision for Twilio’s Marketing technology, data, and AI systems, ensuring alignment with business goals and industry best practices.
• Be the central point of contact representing marketing’s strategic interests across all cross-functional technology initiatives and engagement.
• Champion marketing innovation through emerging tools and technology to streamline internal processes, improve business outcomes and results, and foster a culture of continuous improvement.
• Articulate comprehensive business requirements that bridge the gap between creative marketing use cases and technical tool capabilities.
• Orchestrate the recruiting and management of pilot groups for internal Proof of Concepts (POCs) to test new marketing tools.
• Partner with Enterprise Technology teams as well as other relevant partners to drive progress and accountability for day-to-day execution through rigorous tracking and milestone management.
• Serve as a strategic bridge, translating complex technical roadblocks and project "noise" into clear, concise status reports and escalations for marketing leadership.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

• 8+ years in Marketing or GTM strategy, marketing technology, growth engineering, or related roles with a proven track record of managing complex, cross-functional projects.