Senior Partner Marketing Manager

SendGrid, Inc.; United States; On-site; USD 128,000 - 160,000; Full time

Benefits offered by this job

Healthcare

401(k) retirement plan

Paid time off

Parental leave

Wellness leave

Job summary

Twilio is hiring a Sr. Partner Marketing Manager to scale the partner ecosystem and drive regional pipeline growth through joint co-marketing strategies and partner execution.

You will craft data-driven co-marketing plans, build scalable demand-generation programs, and align internal sales teams with partner leadership. The role emphasizes cross-functional leadership and ROI-focused campaigns.

Qualifications

• 6–8+ years in Partner/Channel/Field Marketing or B2B Demand Gen.
• Proven co-marketing success with cloud vendors, GSIs, SIs, or ISVs.
• Strong budget management and lead routing discipline.

Responsibilities

• Develop data-driven multi-quarter co-marketing plans with partners to hit regional targets.
• Execute ABM campaigns using Crossbeam and scalable partner toolkits.
• Create joint messaging and assets with Product Marketing.
• Lead high-velocity field campaigns, executive roundtables, and events.
• Provide partner-driven demand-gen programs and portal adoption.
• Equip sales teams with outbound playbooks and outreach sequences.
• Ensure lead routing governance and SLAs to optimize pipeline.
• Manage budgets and report partner-sourced/influenced pipeline in SFDC.
• Track performance for quarterly business reviews.

Skills

Partner Marketing

Channel Marketing

Field Marketing

B2B Demand Generation

Salesforce

PRM platforms

Crossbeam

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Salesforce SFDC

PRM platforms

Crossbeam

Job description

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

Hiring and how we work

We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings.

See yourself at Twilio

Join the team as Twilio’s next Sr. Partner Marketing Manager

About the job This position is needed toscale our partner ecosystem and drive regional pipeline growth through joint co-marketing strategies and through-partner execution.

In this role, you will develop data-driven co-marketing plans with strategic partners, build scalable demand-generation programs, and align internal sales teams with external partner leadership. You will serve as the strategic bridge driving co-selling motions, managing operational budgets, enforcing lead governance, and tracking partner-sourced and partner-influenced pipeline growth across the enterprise cloud and SaaS ecosystem.

Responsibilities

• Develop data-driven multi-quarter co-marketing plans and joint GTM strategies with strategic partners to hit regional pipeline targets.

• Execute targeted account-mapping using platforms like Crossbeam to drive custom 1:1 ABM campaigns for elite partners and scalable digital toolkits for broader partner networks.

• Co-create compelling "better together" messaging, solution briefs, and branded assets with Product Marketing to showcase joint value propositions.

• Orchestrate high-velocity field campaigns, executive roundtables, workshops, and sponsorship presence at major industry flagship events to source new logos.

• Deliver turn-key, through-partner demand-generation programs and drive partner adoption of the Twilio Partner Portal for self-service execution.

• Equip partner sales and BDR teams with custom outreach playbooks, script templates, and email sequences to ensure rapid campaign follow-up.

• Enforce strict lead-routing governance rules and follow-up SLAs to minimize channel conflict and optimize lead-to-opportunity conversion.

• Manage partner marketing operational budgets, ensuring fiscal compliance and optimal ROI across co-marketing investments.

• Track and report on Partner-Sourced and Partner-Influenced pipeline performance within Salesforce (SFDC) for regular Quarterly Business Reviews (QBRs).

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you fr from considering Twilio. We are always looking for people who will bring something new to the table!

Required

• Full-time remote work schedule.6–8+ years of experience in Partner Marketing, Channel Marketing, Field Marketing, or B2B Demand Generation within the enterprise cloud or SaaS ecosystem.

• Demonstrated track record of co-marketing success with major cloud vendors, GSIs, SIs, or ISVs.

• Hands-on proficiency with Salesforce (SFDC), Partner Relationship Management (PRM) platforms, and account-mapping platforms (e.g., Crossbeam).

• Strong analytical ability to manage operational budgets, enforce lead routing SLAs, and measure pipeline attribution/ROI.

• Exceptional cross-functional leadership, communication, and stakeholder management skills across sales, product marketing, and partner executive teams.

Desired

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• Experience delivering tailored Account-Based Marketing (ABM) frameworks and field events (CXO roundtables, executive dinners) for partner ecosystems.

Location

This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15-20% travel is anticipated to help you connect in-person in a meaningful way.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Compensation

Location: Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $128,000 - $160,000.

This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Application deadline information

Applications for this role are intended to be accepted until 30 days from posting, but may change based on business needs.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

Twilio is proud to be an equal opportunity employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.