Sr. Program Manager - Product Marketing

NetApp, Inc.; San Jose (CA); Hybrid; USD 185,000 - 225,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Retirement plan

PTO

Employee stock purchase plan

Restricted stocks (RSU’s)

Job summary

NetApp, Inc. is seeking a Senior Program Manager for GTM Launch to orchestrate product launches and GTM initiatives, ensuring on-time market delivery with measurable impact.

You will unite Product Marketing, Product Management, Sales, and Corporate Marketing around one integrated plan and drive execution across diverse teams. This role also leads strategic projects shaping how NetApp plans, operates, and scales, with opportunities to advance AI-enabled processes and measurements across the

Qualifications

• 12+ years of experience in program management, with significant time spent on B2B go-to-market or product launch programs.
• A track record of leading complex, cross-functional programs with many workstreams running at once.
• Experience spanning multiple teams or the whole organization, including change management and executive stakeholder alignment.
• An understanding of how product marketing, sales enablement, and field readiness fit together.
• Strong executive presence and the ability to influence senior stakeholders without direct authority.
• Excellent facilitation skills, including running planning sessions, working sessions, and decision-making forums with cross-functional leaders.
• Hands-on skill with work management tools (Asana or similar) and a structured approach to planning, risk, and reporting.
• Hands-on use of AI tools to improve productivity and program rigor, such as automating status reporting, planning, or content workflows.
• Clear, concise written and verbal communication, including executive-ready updates.
• Curiosity and the ability to pick up new technologies and markets quickly.

Responsibilities

• Lead end-to-end GTM programs for priority launches across NetApp’s portfolio, from launch tiering and planning through execution and post-launch review.
• Build and run the integrated launch plan: milestones, dependencies, owners, readiness gates, and risk mitigation.
• Run launch governance, including readiness reviews and go/no-go decisions with executive stakeholders.
• Set the operating rhythm for launch teams, including cross-functional standups, executive readouts, and decision logs.
• Align Product Marketing, Product Management, Sales Enablement, and Corporate Marketing on scope, timing, and deliverables.
• Lead launch-day execution and quickly resolve any issues that come up.
• Track launch health and outcomes, report status clearly to senior leadership, and elevate early when something is at risk.
• Improve the launch playbook, templates, and tooling, including AI-assisted workflows, so each launch runs better than the last.
• Run retrospectives and turn the lessons into process improvements.
• Program manage strategic projects and company- or org-wide initiatives beyond individual launches, such as operating model changes, planning cycles, transformation efforts, or new process and tooling rollouts, from scoping through delivery and adoption.

Skills

Program management

Cross-functional leadership

Change management

Product marketing

Sales enablement

Executive presence

Facilitation

Asana

AI tools

Written communication

Verbal communication

Curiosity

Education

Bachelor's degree

Master's degree preferred

Tools

Asana

AI tooling

Job description

Job Summary

About the role
As Senior Program Manager for GTM Launch, you’ll be the orchestrator behind NetApp’s product launches and GTM initiatives, making sure they reach the market on time, in sync, and with measurable impact. You’ll work between strategy and execution, bringing Product Marketing, Product Management, Sales, and Corporate Marketing together around one integrated plan, and keeping everyone moving in the same direction.

Beyond launches, you may also lead strategic projects and company- or org-wide initiatives that shape how NetApp plans, operates, and scales.

This role suits someone who enjoys creating order in a fast-moving environment, earns trust with leaders at every level, and is happy to roll up their sleeves to move work forward. You’ll also help shape how our team uses AI to work faster and more consistently.

What you’ll do

• Lead end-to-end GTM programs for priority launches across NetApp’s portfolio, from launch tiering and planning through execution and post-launch review.


• Build and run the integrated launch plan: milestones, dependencies, owners, readiness gates, and risk mitigation.


• Run launch governance, including readiness reviews and go/no-go decisions with executive stakeholders.


• Set the operating rhythm for launch teams, including cross-functional standups, executive readouts, and decision logs.


• Align Product Marketing, Product Management, Sales Enablement, and Corporate Marketing on scope, timing, and deliverables.


• Lead launch-day execution and quickly resolve any issues that come up.


• Track launch health and outcomes, report status clearly to senior leadership, and elevate early when something is at risk.


• Improve the launch playbook, templates, and tooling, including AI-assisted workflows, so each launch runs better than the last.


• Run retrospectives and turn the lessons into process improvements.


• Program manage strategic projects and company- or org-wide initiatives beyond individual launches, such as operating model changes, planning cycles, transformation efforts, or new process and tooling rollouts, from scoping through delivery and adoption.

What success looks like

• Launches and GTM initiatives reach the market on schedule, and Sales and partners are ready on day one.


• Stakeholders have one source of truth and get no surprises.


• The launch process gets measurably faster and more consistent over time.


• Strategic and org-wide initiatives move from idea to adoption, with clear owners, measurable outcomes, and executive visibility.

Job Requirements

What you bring

• 12+ years of experience in program management, with significant time spent on B2B go-to-market or product launch programs.


• A track record of leading complex, cross-functional programs with many workstreams running at once.


• Experience driving initiatives that span multiple teams or the whole organization, including change management and executive stakeholder alignment.


• An understanding of how product marketing, sales enablement, and field readiness fit together.


• Strong executive presence and the ability to influence senior stakeholders without direct authority.


• Excellent facilitation skills, including running planning sessions, working sessions, and decision-making forums with cross-functional leaders.


• Hands-on skill with work management tools (Asana or similar) and a structured approach to planning, risk, and reporting.


• Hands-on use of AI tools to improve productivity and program rigor, such as automating status reporting, planning, or content workflows.


• Clear, concise written and verbal communication, including executive-ready updates.


• Curiosity and the ability to pick up new technologies and markets quickly.

Nice to have

• Experience in enterprise infrastructure, cloud, data, or storage.


• PMP, PgMP, or Agile certification.

Education
A bachelor’s degree in business, marketing, or a technical field, or equivalent experience. A master’s degree may substitute for some of the required experience.

Compensation:
The target salary range for this position is $185,000-225,000. (San Jose) The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.

Equal Opportunity Employer:

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

Why You'll Thrive at NetApp

At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.

NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.

Our culture

We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.

If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one.

AI Disclosure

For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.