Principal Digital Marketing Strategist

Genmark AI; United States; Hybrid; USD 100,000 - 150,000; Full time

Job summary

Genmark AI, a pioneering startup, seeks a Principal Digital Marketing Strategist to lead innovative marketing strategies while driving sales growth. This dual role emphasizes transforming client engagement through state-of-the-art tools, facilitating customer acquisition, and maximizing brand presence. Join a vibrant team dedicated to reshaping the marketing landscape and make a significant impact in a rapidly evolving environment.

Benefits

Flexible working hours

Remote work options

Continuous learning and professional development

Bonus and incentives plan based on performance

Collaborative and innovative work culture

Qualifications

• Minimum of 8 years of experience in digital marketing strategy.
• Strong background in sales or business development.
• Proven track record of managing client relationships and executing successful digital marketing campaigns.

Responsibilities

• Develop and execute customized digital marketing strategies across various channels.
• Identify and pursue new business opportunities to expand client base.
• Monitor key performance indicators across marketing and sales functions.

Skills

Digital marketing strategy

Sales skills

Analytical mindset

Relationship building

Creative problem-solving

Education

Bachelor's or Master's degree in Marketing, Communications, Business

Tools

CRM systems

Analytics platforms

Marketing automation tools

Job description

1 day ago Be among the first 25 applicants

We are an early-stage, cutting-edge stealth startup aiming to revolutionize the marketing and advertising industry. Our mission is to transform how businesses connect with their audiences through innovative technologies and data-driven strategies. We are passionate about creating impactful solutions and are looking for a Principal Digital Marketing Strategist with Sales and Growth Responsibilities to join our dynamic team and help drive our ambitious goals.

Role Description:

As a Principal Digital Marketing Strategist, you will play a dual role in strategizing and executing digital marketing initiatives while actively engaging in sales and growth activities for our managed services business. You will develop and implement advanced marketing strategies tailored to client needs, identify new business opportunities, and contribute to revenue growth. Leveraging your deep understanding of current trends, state-of-the-art tools, and methodologies, you will drive customer acquisition, enhance retention, and elevate both our clients' and our own brand presence in the market.

Responsibilities:

• Develop and execute customized digital marketing strategies across channels like social media, SEO, SEM, email marketing, and content marketing.
• Align marketing initiatives with client and company business goals to drive growth and brand awareness.
• Utilize analytics tools to monitor campaign performance and derive actionable insights.
• Conduct A/B testing and optimize campaigns based on data analysis.
• Stay ahead of industry trends in digital marketing and emerging technologies.
• Introduce cutting-edge tools and platforms to enhance campaign effectiveness.
• Identify and pursue new business opportunities to expand our client base.
• Engage in prospecting activities, including networking, outreach, and attending industry events.
• Prepare and present proposals, negotiate contracts, and close deals with potential clients.
• Build and maintain strong, long-lasting relationships with clients, acting as the main point of contact.
• Design and implement strategies to drive customer acquisition and retention for both clients and our company.
• Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.
• Develop and execute growth marketing experiments to test new ideas and channels.
• Collaborate with internal teams—product development, sales, and design—to ensure cohesive messaging and delivery.
• Mentor junior team members and contribute to strategic decision-making processes.
• Provide feedback and insights to improve services and offerings based on client interactions and market research.
• Prepare detailed reports for clients and internal stakeholders to illustrate outcomes and ROI.
• Monitor key performance indicators across marketing and sales functions to assess effectiveness.
• Adjust strategies based on data-driven insights to optimize results.

Qualifications:

• Minimum of 8 years of experience in digital marketing strategy with a strong background in sales or business development, preferably within a managed services environment or agency.
• Proven track record of managing client relationships and executing successful digital marketing campaigns.
• Demonstrated success in identifying and closing new business opportunities.
• Deep expertise in social media channels, digital marketing channels, online advertising, and best practices.
• Excellent sales, negotiation, and relationship-building skills.
• Proficiency with marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, HubSpot).
• Strong analytical mindset with the ability to interpret complex data and translate insights into actionable strategies.
• Exceptional communication and presentation skills.
• Creative thinker with a proactive approach to problem-solving.
• Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.

Preferred Qualifications:

• Experience with SEO/SEM strategies and tools.
• Knowledge of HTML/CSS and basic web design principles is an advantage.
• Experience in a startup or high-growth company environment.
• Contributions to marketing thought leadership or published articles in digital marketing.
• Familiarity with growth hacking techniques and experimental marketing.

What We Offer:

• Flexible working hours and remote work options.
• An opportunity to be at the forefront of marketing innovation and make a tangible impact on the industry.
• Continuous learning and professional development.
• Bonus and incentives plan based on performance in both marketing and sales.
• Collaborative and innovative work culture that encourages professional growth.

Note: Initially, this is primarily an equity-only position with a bonus/incentives plan until a priced round.

We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from all qualified candidates regardless of race, gender, disability, religion, or age.

No agencies please, direct candidates only.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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