Principal Design Lead

Intuit Inc.

Mountain View (CA)

On-site

USD 220,500 - 296,500

Full time

14 days+

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Benefits offered by this job

Competitive compensation package

Cash bonus

Equity rewards

Job summary

Intuit Inc. is looking for a Principal Design Lead in Mountain View, California. This role requires crafting high-end graphic expressions and evolving the brand identity. Ideal candidates will have 10-15 years of design experience, with a strong background in branding, typography, and effective communication. The expected base pay range is between $220,500 and $296,500, based on experience and location. The position highlights responsibility for design excellence and collaboration with cross-functional teams.

Qualifications

10-15 years of design experience within a high-growth brand or creative agency.
Deep expertise in branding, layout, typography, and design systems.
Excellent written and verbal communication skills.

Responsibilities

Develop high-end graphic expressions for visual storytelling.
Evolve and scale Intuit's brand identity into a cohesive visual system.
Present design concepts to senior leadership.
Maintain high standards for design quality and taste.

Skills

Design experience

Branding expertise

Typography knowledge

Communication skills

Collaboration

Job description

Principal Design Lead

We are looking for a craft-obsessed Principal Design Lead to translate our company narrative into world-class visual expressions. In this role, you will be an engine for the graphic identity of our story, ensuring our mission and innovations are communicated through sophisticated, cohesive design.

Responsibilities

Key Responsibilities:

Visual Storytelling: Develop high-end graphic expressions that translate complex business strategies into compelling visual narratives for internal and external audiences.
System Evolution: Help evolve and scale Intuit's brand identity into a dynamic and ownable visual system that brings our personality to life across static touchpoints.
Creative Partnership: Act as a strategic conceptual partner to other creative leads across copy, video, motion design, providing the graphic depth and quality needed for award-winning work.
Design Excellence at Scale: Maintain and model a high bar for quality and taste, influencing the visual expression of cross‑functional projects to ensure consistency and excellence.

Craft & Leadership

Quality & Taste: Maintain and model an exceptionally high bar for design craft, typography, and layout.
Strategic Pitching: Present design concepts and the strategic rationale behind them to senior leadership.
Operational Agility: Partner with operations to ensure your creative work is delivered at speed and scale without sacrificing excellence.
Trend Awareness: Track industry design trends and best practices to keep Intuit’s visual language modern and innovative.

Qualifications

Experience: 10‑15 years of design experience within a high‑growth brand team or a top‑tier creative agency.
Taste: You know what great looks like and apply deep expertise in branding, layout, typography, and the creation of comprehensive design systems.
Communication: Excellent written and verbal skills, with a proven ability to articulate a strategic design approach.
Collaboration: A positive, kind team player who is optimistic and able to overcome obstacles through creative problem‑solving.
Adaptability: Experience working in a fast‑paced, deadline‑oriented environment with multiple stakeholders.

Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: