Principal Creative Lead, Art Direction (Social & Video)

Intuit Inc.; Mountain View (CA); On-site; USD 221,000 - 299,000; Full time

Job summary

Intuit Inc. in Mountain View seeks a Principal Creative Lead to drive art direction for video and social assets, shaping how our company narrative is felt, watched, and shared globally. In this senior IC role, you’ll lead high-stakes moments including launch films and major partnerships.

You will collaborate with a multi-disciplinary team, sit on the extended leadership staff, and balance directing with hands-on creation, mentoring designers while maintaining top quality across campaigns.

Qualifications

• 10–15 years of experience in art direction and creative execution.
• Portfolio showcasing elite art direction across social campaigns and cinematic brand films.
• Deep understanding of end-to-end video production, pre-visualization to color grading.
• Strong knowledge of social platforms (LinkedIn, YouTube, X, Instagram, TikTok).
• Excellent communication and collaboration with senior leaders.

Responsibilities

• Set the art direction for videos and social assets to position Intuit as an AI-driven leader.
• Lead creative art direction for major platform releases and partnerships.
• Collaborate with filmmakers to storyboard visual expressions for high-concept assets.
• Shape visual direction of executive social channels and flagship communications.
• Hands-on design; create a high volume of social assets and deliverables.

Skills

Art Direction

Video Production

Social Campaigns

Motion Graphics

Job description

About Intuit: Our mission is to power prosperity around the world. Intuit is the global technology platform that helps consumers and small businesses prosper. We're a mission-driven, global financial technology company that creates products and tools to help you manage your money, get out of debt, and make smart financial decisions. We're known for products like QuickBooks, Mailchimp, TurboTax, and Credit Karma. At our core, we are deeply customer-obsessed, relentlessly focused on solving our customers' most important problems, and tenaciously delivering profound benefits that help them prosper.

About the Team:

To predict the future, we must create it-and at Intuit, that’s exactly what we’re doing.

The CEO Transformation Office is a newly formed, high-impact organization. Its mission is to mobilize the company around what matters most, shape the market, and accelerate Intuit’s transformation into the world’s leading global financial platform and system of intelligence.

This team sits at the intersection of strategy, storytelling, creativity, and execution. We bring together communications, creative, narrative development, and flagship events and experiences under one unified organization to ensure Intuit shows up with clarity, consistency, and conviction-internally and externally. From customers and prospects to media and investors, we shape how Intuit’s vision comes to life in the world.

At the heart of our work is a bold future: surrounding customers with a virtual team of AI agents and human intelligence that does the work for them and powers their prosperity. To deliver on that promise, we operate with a high say/do ratio, a bias for action, and an uncompromising focus on impact. We don’t just tell the story-we help drive the outcomes.

Joining the CEO Transformation Office means working on the company’s most visible, mission-critical initiatives, partnering with senior leaders across the business, and helping define how Intuit’s strategy is experienced by the world. This is a team for builders, storytellers, and operators who want to shape the future-not react to it.

Responsibilities

Intuit is seeking a Principal Creative Lead to drive art direction for video and social creative, shaping how our company narrative is felt, watched, and shared across the globe. In this high-level individual contributor role, you will be an artistic visionary behind high-stakes company moments including launch films, partnership announcements and ongoing social posting.

You will collaborate deeply with our multi-disciplinary team of creatives, PR/Communications partners, and executive leadership to transform complex platform announcements into compelling, culturally resonant creative expressions. Sitting on the extended leadership staff for our creative organization, you will operate with the highest level of craft, leading through scale and cross-functional influence.

Key Responsibilities

• Social & Video: Set the art direction for videos and social assets. Define the look, feel, and tone of content that positions Intuit as an innovative technology platform and leader in the era of AI.

• High-Impact Platform and Partnership Announcements: Lead the creative art direction for major platform release moments, corporate partnerships, and high-stakes press/PR moments, ensuring they are visually arresting and highly shareable.

• Conceptual Development: Partner closely with our internal team of filmmakers to concept and storyboard the visual expression of high-concept video assets.

• Executive Storytelling: Collaborate with senior leaders to shape the visual direction of executive social channels and design immersive graphic and video elements for flagship internal and external communications.

• Hands-on design: You don’t just set direction; you’ll roll your sleeves up and design a high volume of social assets and other creative deliverables. In this role, you’ll get to balance projects where you’re leading the visual direction and others where you’re creating the work yourself.

Creative Influence & Scale

• Extended Creative Leadership: Sit on the extended leadership staff, actively contributing to the organization’s creative culture, operational strategy, and long-term vision.

• Design Excellence at Scale: Act as a key conceptual partner. Maintain and model an uncompromising bar for quality, taste, and contemporary design trends, raising the caliber of all creative workstreams.

• Influential Presenter: Confidently pitch, defend, and articulate strategic art direction concepts to senior executive stakeholders, turning business strategy into emotive creative directions.

• Mentorship: Act as an inspirational force and mentor to senior designers across the wider creative team, fostering a culture of curiosity and creative excellence.

Qualifications

Qualifications

• Experience: 10-15 years of experience in art direction and creative execution, with a heavy emphasis on video development and social-first campaigns, representing top-tier creative agencies or modern in-house brands.

• Portfolio of Impact: A stunning portfolio showcasing elite art direction across diverse mediums specifically high-performing social campaigns, cinematic brand films, and experiential motion design.

• Production Literacy: Deep understanding of the end-to-end video production process, including pre-visualization, on-set art direction, and post-production (editing, motion graphics, and color grading).

• Social Platform Expertise: Advanced knowledge of modern social media platforms (LinkedIn, YouTube, X, Instagram, TikTok), understanding their algorithmic behaviors, format constraints, and unique visual vocabularies.

• Communication & Collaboration: Outstanding written and verbal communication skills; a positive, optimistic team player who builds strong, trust-based relationships with cross-functional partners.

Footer Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:
Mountain View $220,500 - $298,500