Principal Data Engineer

Coca-Cola; Georgia; On-site; USD 120,000 - 170,000; Full time

Job summary

Coca-Cola is seeking a senior brand marketer to lead the growth, profit, and share of beverage brands by mining consumer insights and shaping strategy across the marketing mix. You will engage with Sales, Finance, Media, and external partners to craft breakthrough consumer experiences and disrupt the status quo.

The role requires leading category and portfolio planning with data-driven narratives, optimizing spend, and driving omni-channel campaigns that increase awareness, penetration, and

Qualifications

• Bachelor's degree in Marketing, Business or related field is required.
• 7+ years of brand marketing experience, with a minimum of 2 years of people leadership.
• Experience in Consumer-Packaged Goods industry (CPG) is preferred.
• Strong drive for results with leadership, decision-making and analytical skills; effective communication and strategic thinking.

Responsibilities

• Set brand strategy and optimize the marketing mix to tell the brand story.
• Develop understanding of brand tools and ensure identity, essence, vision, mission, and values are relevant.
• Use data and marketplace trends to understand drivers of consumer behavior.

Skills

Brand management

Strategic planning

Cross-functional collaboration

Data-driven decision making

Leadership

Budget management

Marketing communications

Education

Bachelor's degree in Marketing or Business

Job description

Job Description Summary:

We aspire to achieve a balanced combination of global, regional and local brands, with scale, that have the strongest potential to help us grow our consumer base, increase frequency and drive system margin accretion. This role will champion and own growth, profit, and share for our beverage brands by leading the mining of consumer insights that create a sustainable competitive advantage. You'll lead communications strategy, development, and execution across the marketing mix (digital, PR, TV, promotions, media, etc.); cross-functional collaboration with internal stakeholders like Sales, Finance, Media & Social as well as external agency partners in order to plan breakthrough consumer experiences and disrupt the status quo. The ideal candidate will exhibit passionate curiosity and image new innovative consumer experiences.

What You'll Do for Us

• Setting brand strategy, optimizing the marketing mix, and leading the creation of killer creative to tell the brand story.
• Develop a strong understanding of brand foundational tools and ensure the relevance of the brand's identity, essence, vision, mission, and core values.
• Develop strategic plans leveraging marketplace data and trends to understand behavioral drivers of the brand's consumer or a particular consumer segment more deeply.
• Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; use the various business planning cycles to build compelling stories to rally internal teams and customers.
• Produce continuous growth out of total demand generation dollars; pursue new breakthrough ideas and refreshes our brands for the modern era in both creative expression and media mix.
• Design personalized consumer experiences and tells compelling stories wherever and whenever content is consumed; brings our brands to life with breakthrough creative to unlock business growth.
• Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
• Partner with Sales and Customers to execute best-in-class strategies and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to deliver results.
• Manage projects on time and on budget as well as exhibits decision-making abilities around investment alternatives that mitigate risk and maximize return.
• Provide leadership to ensure that marketing activities are fully integrated and deliver brand and business objectives while ensuring the proper tools, systems, and metrics for maximum effectiveness
• Provides business strategies, tactical direction, and operational oversight.
• Specify new processes and standards to support corporate strategies.

Qualification & Requirements

• Bachelor's degree in Marketing, Business or related field is required.
• 7+ years of brand marketing experience, with a minimum of 2 years of people leadership
• Requires ability to influence at an operational level regarding policies, procedures, and practices
• Experience in Consumer-Packaged Goods Industry (CPG) is preferred
• Must have a deep level of expertise and have achieved proven results across various marketing communications disciplines including advertising, PR, digital, social, shopper marketing, consumer promotions, etc.
• Strong drive for results and ability to display leadership, decision-making and analytical skills, effective communication, strategic thinking, self-motivation, and a passion for the consumer.
• Experience developing strategic brand / product plans, such as communication campaigns and commercialization strategies that break from the category and drive sales.
• Experience connecting with cross-functional teams and leading agency partners.
• Ability to influence and lead others, including those outside of the Marketing function.
• Experience leveraging data and trends to generate insights and transforming them into marketing innovation.
• Deep understanding of total commercial spend and key P&L drivers; experience managing large consumer marketing budget and media investment decisions.
• Demonstrate critical thinking by analyzing data and synthesizing learning into insights and action to drive innovation in media mix decisions and strong business results.
• Experience leading marketing communication projects.
• Action-oriented with the ability to think and react quickly to changing circumstances.
• Strong sense of urgency, even when managing initiatives with long lead times, adaptability, and flexibility to meet changing priorities and adjust to different management styles.

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired