Principal Content Marketing Strategist & Thought Leadership

Linkedin3; Chicago (IL); Hybrid; USD 140,000 - 190,000; Full time

Job summary

LinkedIn in Chicago is seeking a Principal Content Marketing Manager to shape LinkedIn Learning Career Hub's authority and content ecosystem. The role focuses on aligning thought leadership, customer stories, product insights, and AI-enabled discovery into integrated programs that drive engagement and measurable impact.

The ideal candidate translates complex topics on talent, learning, skills, and AI into compelling narratives for senior audiences, collaborating across Marketing, Product, and

Qualifications

• 10+ years of experience in content marketing, editorial strategy, thought leadership, brand storytelling, journalism, communications, or related disciplines.
• Experience developing audience-first content strategies and integrated editorial programs across multiple channels and formats.
• Experience translating complex business, technology, or market topics into clear, engaging narratives for senior audiences.
• Experience leading complex, cross-functional initiatives and influencing stakeholders across multiple teams without formal authority.

Responsibilities

• Develop audience-first content marketing strategies that connect business priorities, customer needs, market insights, thought leadership, and product narratives across the LinkedIn Talent Solutions portfolio.
• Identify and shape distinctive editorial territories where LinkedIn can contribute a credible point of view, build sustained authority, and create value for talent and business decision-makers.
• Translate complex topics related to talent, learning, skills, work, and AI into clear, compelling narratives and content experiences across web, editorial, social, video, email, executive, and partner channels.
• Build integrated content programs that connect flagship thought leadership, customer stories, product narratives, executive perspectives, and always-on content into a cohesive ecosystem rather than a series of standalone assets.
• Create strategic briefs, editorial frameworks, and content plans that align Integrated Marketing, Product Marketing, Communications, Brand, Creative, Lifecycle Marketing, and agency partners around shared audience and business objectives.

Skills

Content marketing

Editorial strategy

Thought leadership

Audience research

Cross-functional collaboration

SEO/AEO/GEO

Education

Bachelor's degree in Marketing, Communications, Journalism, Business, or related field

Tools

SEO tools

Job description

LinkedIn in Chicago is seeking a Principal Content Marketing Manager to shape LinkedIn Learning Career Hub's authority and content ecosystem. The role focuses on aligning thought leadership, customer stories, product insights, and AI-enabled discovery into integrated programs that drive engagement and measurable impact.

The ideal candidate translates complex topics on talent, learning, skills, and AI into compelling narratives for senior audiences, collaborating across Marketing, Product, and