Principal Business Development Manager - Tech, Amazon Publisher Monetization (Advertising)

Amazon; New York (NY); On-site; USD 193,700 - 262,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Publisher Monetization is seeking a Principal Tech Business Developer to shape device advertising strategy, identify growth opportunities, and scale advertiser growth across publisher networks.

You will collaborate with sales, product, and engineering teams to influence strategic direction, develop sustainable business models, and drive impact in a fast-evolving ad landscape.

Qualifications

• Bachelor’s degree is required.
• 7+ years of professional or military experience.
• 7+ years developing, negotiating and executing business agreements.
• Experience developing strategies that influence leadership decisions at the organizational level.
• Experience in Go-To-Market, Business Development, Sales, or Consulting.

Responsibilities

• Develop and execute business plans focused on demand generation and adoption strategies with cross‑functional teams.
• Identify strategies to drive growth, efficiency and scale within device display advertising.
• Define goals from market insights and customer data; establish tracking to optimize sales execution.
• Lead cross‑functional collaboration to refine product offerings and hit revenue targets with sales, marketing, product, and program teams.
• Prepare and present regular business reviews with roadmap updates, metrics, and financial results to senior leadership.

Skills

Go-To-Market

Business Development

Sales

Consulting

Strategic Planning

Education

Bachelor’s degree

Job description

Principal Business Development Manager - Tech, Amazon Publisher Monetization

Amazon Publisher Monetization Device Ads team is responsible for developing and delivering a suite of demand products that enable advertisers to buy media across our networks of publishers and devices. As our business expands, we are introducing new ad capabilities, inventory supply and measurement technologies that span multiple teams within Amazon.

Join Amazon's Publisher Monetization team as a Principal Tech Business Developer where you'll shape the future of device advertising by identifying new opportunities and scaling advertiser growth across our publisher networks. You'll work in an entrepreneurial environment within a large company—experimenting, learning fast, and driving real impact through cross‑functional collaboration with sales, product, and engineering teams. This role offers the chance to influence strategy at the organizational level while building sustainable business models in a rapidly evolving advertising landscape.

Key Job Responsibilities

• Develop and execute business plans focused on demand generation and adoption strategies, working closely with stakeholders across sales, product, finance, and engineering teams
• Identify and implement innovative strategies to drive business growth, efficiency, and scale within the device display advertising business
• Define business goals based on market segmentation and customer insights, then establish mechanisms to track adoption and optimize sales execution
• Lead cross‑functional collaboration to address customer needs, refine product offerings, and achieve revenue targets in partnership with sales, marketing, product, and program teams
• Prepare and present regular business reviews that communicate roadmap updates, strategic inputs, performance metrics, and financial results to senior leadership

A Day in the Life

In this role, you'll focus on developing and executing business plans that drive demand generation and adoption of our advertising solutions. You'll review market insights and customer feedback, then participate in cross‑functional meetings with sales, product, and engineering teams to align on strategic priorities. You will analyze business metrics to understand customer acquisition trends, then prepare materials for leadership reviews that showcase roadmap updates and financial performance. You will also refine go‑to‑market strategies based on real‑world feedback from our sales teams and customers, ensuring our advertising offerings meet evolving market needs. You'll have the opportunity to build relationships with senior stakeholders and collaborate on innovative strategies that help drive business growth and efficiency.

About the Team

We’re a collaborative team focused on delivering advertising solutions that enable publishers and advertisers to succeed across multiple platforms and devices. Our vision is to create seamless, scalable advertising capabilities that drive meaningful results for our customers. You’ll work alongside talented professionals in sales, marketing, product, and engineering who are committed to experimenting, learning quickly, and scaling solutions that matter. Together, we serve advertisers of all sizes—from emerging businesses to Fortune 1000 companies—helping them reach their target audiences effectively.

Basic Qualifications

• Bachelor’s degree
• 7+ years of professional or military experience
• 7+ years of developing, negotiating and executing business agreements experience
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience in Go‑To‑Market, Business Development, Sales, or Consulting

Preferred Qualifications

• Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
• Experience selling to Fortune 1000 or Global 2000 organizations

Benefits

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D, and optional Supplemental life plans), EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage, 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Sunnyvale - 193,700.00 - 262,000.00 USD annually

USA, MA, Boston - 176,100.00 - 238,200.00 USD annually

USA, NY, New York - 193,700.00 - 262,000.00 USD annually

USA, WA, SEATTLE - 176,100.00 - 238,200.00 USD annually

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.