Principal Associate, Content Manager

Capital One; Plano (TX); On-site; USD 109,900 - 125,400; Full time

Benefits offered by this job

Comprehensive health benefits

Performance-based incentives

Inclusive workplace culture

Job summary

Capital One Auto is looking for a Principal Associate, Content Manager in Plano, TX, to develop and optimize media content targeting automotive dealers. The ideal candidate will have over 5 years of experience in content workflow management and a deep understanding of the automotive sector.

This role encompasses leading content strategy, ensuring brand consistency, and leveraging data analytics for performance improvement. The position offers a competitive salary, ranging from $109,900 to $125,400, and includes performance-based incentives alongside comprehensive benefits.

Qualifications

• 5+ years of experience focused on developing and managing content workflow.
• Experience in automotive B2B marketing or agencies.
• Proficient in managing external vendors and creative agencies.

Responsibilities

• Lead the strategy and creation of multi-media content.
• Manage the editorial calendar and content alignment with business goals.
• Analyze content performance metrics to optimize future strategies.

Skills

Multi-media communications

Content strategy

SEO principles

Attention to detail

Data analysis

Education

Bachelor’s Degree or equivalent military experience

Tools

Content Management Systems (CMS)

Modern visual creation/editing tools

Job description

Principal Associate, Content Manager – Capital One Auto

Capital One Auto is seeking a high‑impact, hands‑on Principal Associate, Content Manager to lead the strategy, creation, and optimization of multi‑media content for our dealer audience, serving as the primary architect of our B2B automotive content strategy.

Key Responsibilities

• Independently lead the strategy, creation, and execution of multi‑media content, ensuring a consistent and on‑brand voice that speaks to automotive professionals.
• Write, edit, and produce high‑impact content across various communication channels—including blogs, how‑to guides, articles, e‑books, videos, industry reports, webinars, and more—seamlessly navigating the workflow from creation to publication to ongoing optimization.
• Partner with internal SEO/GEO experts to ensure content is discoverable and ranks for high‑intent dealer searches.
• Autonomously build and maintain the editorial calendar, aligning content themes with product updates, industry trends, and business goals.
• Proactively drive the brand’s visual identity by leading the creation of compelling graphics, engaging short‑form video, and high‑quality photography that elevates our digital storytelling and connects with our audience.

The Ideal Candidate

• Deep understanding of the automotive industry and can confidently speak the language of automotive dealers.
• Expertise in multi‑media communications; able to craft compelling copy that resonates with automotive professionals and guide visual execution (graphics, video, photography).
• Comfortable working as a solo contributor, managing own roadmap, deadlines, and workstreams with meticulous attention to detail.
• Data‑informed and outcome‑driven, regularly analyzing content performance metrics to understand what resonates with dealers and using insights to optimize future strategy.
• Enthusiastic about AI‑integrated workstreams and strong grasp of modern SEO and AI‑search discovery principles.
• Proficient at leveraging agencies by providing sharp creative briefs and qualitative feedback, ensuring outsourced work meets Capital One’s high standards.

Basic Qualifications

• Bachelor’s Degree or equivalent military experience.
• At least 5 years of experience focused on developing and managing content workflow and editorial production.

Preferred Qualifications

• Bachelor’s Degree in journalism, communications, or a related field.
• 3+ years of experience in a marketing or communications department for a Fortune 500 company or within an advertising/marketing agency.
• 2+ years of experience with automotive B2B marketing, automotive media or agencies, automotive lending providers, or automotive SaaS providers.
• 3+ years of experience managing external vendors or creative agencies.
• 3+ years of experience with Content Management Systems (CMS) and modern visual creation/editing tools.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Salary Information

Minimum and maximum full‑time annual salaries for this role are listed by location. Plano, TX: $109,900 – $125,400 for Principal Associate, Brand Copywriter. Candidates hired to work in other locations will be subject to the pay range associated with that location. The actual annualized salary offered to any candidate at the time of hire will be reflected in the offer letter. This role is also eligible to earn performance‑based incentive compensation, which may include cash bonus(es) and/or long‑term incentives (LTI). Incentives could be discretionary or non‑discretionary depending on the plan.

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being.

Equal Opportunity Employer

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws.

No agencies please.