Principal Ads Product Manager (Remote) - Advertising Platform

Remote; San Francisco (CA); Remote; USD 162,000 - 198,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Medical/dental/vision coverage

Job summary

TeamSnap is hiring a Principal Product Manager, Ads to reimagine and build a next-generation advertising solution within our youth-sports platform. You will own the product side end-to-end, partnering with Design, Engineering, and Ad Sales to deliver native experiences, scalable serving infrastructure, and rigorous measurement.

You will lead the ad product roadmap, drive revenue-impacting decisions, and uphold privacy and compliance standards across the live platform.

Qualifications

• 7–10 years in product management, with meaningful time on the publisher/supply side of the ads ecosystem.
• Experience launching or scaling ad products in a consumer mobile app (iOS/Android), including SDK integration, ATT/IDFA, store policies, release cycles.
• Deep fluency with publisher ad stack: ad server, programmatic deals, targeting, and ad SDK integration.
• Strong economics knowledge: fill rate, eCPM, RPM, sell-through, viewability, latency, and pricing strategies.
• Experience working with a direct ad sales organization to translate sales needs into deliverables.
• Demonstrated judgment on ads and user experience with monetization
• Proficiency in product analytics tools and SQL

Responsibilities

• Own the advertising product roadmap end to end, from formats and placements to serving, targeting, measurement, and reporting.
• Design and launch native, integrated ad experiences in collaboration with Product Design.
• Own the serving and targeting stack, including ad server, traffic workflows, and first-party signals for targeting.
• Build the measurement foundation with tracking, verification, reporting, and experimentation frameworks.
• Own ad quality, density, and user experience standards, including where ads appear and how often.
• Collaborate with Ad Sales and Revenue Operations to package inventory and align with sales goals.
• Model and forecast business metrics like volume, fill rate, and eCPM to guide decisions.
• Lead privacy/compliance efforts for ad targeting and data use in partnership with Legal.
• Thrive in ambiguity, breaking down problems into executables and aligning stakeholders.

Skills

Ad product roadmap

Publisher ad stack

Analytics & data

SQL

Mobile app experience

Cross-functional collaboration

Data-driven decisions

Tools

Google Ad Manager

Amplitude

Mobile SDKs

Video ad formats

Job description

TeamSnap is hiring a Principal Product Manager, Ads to reimagine and build a next-generation advertising solution within our youth-sports platform. You will own the product side end-to-end, partnering with Design, Engineering, and Ad Sales to deliver native experiences, scalable serving infrastructure, and rigorous measurement.

You will lead the ad product roadmap, drive revenue-impacting decisions, and uphold privacy and compliance standards across the live platform.