Premium DTC Lifecycle Marketing Manager

Melin; California (MO); Hybrid; USD 95,000 - 120,000; Full time

Benefits offered by this job

Complimentary meals

Product discounts

Bonus program

15 Days PTO + anniversary PTO

Dog-friendly office

Job summary

melin is seeking a Lifecycle Marketing Manager to own retention across Email, SMS, and referrals. You will design, implement, and optimize data-driven campaigns to boost repeat revenue and LTV while delivering premium customer journeys.

The role focuses on growing the active file, reducing churn, and turning first-time buyers into repeat customers within a fast-paced, boutique team environment.

Qualifications

• 4+ years of lifecycle, CRM, or retention marketing in direct-to-consumer ecommerce.
• Hands-on ownership of email and SMS campaigns.

Responsibilities

• Build, schedule, and execute Email and SMS campaigns aligned with GTM calendar.
• Own loyalty and referral programs end-to-end with tier strategies and reward mechanics.
• Drive list growth via onsite capture, forms, and high-deliverability practices.
• Create audience suppression logic and coordinate with paid media on high-value targets.
• Coordinate messaging with Merchandising on inventory and drops to optimize sell-through.
• Collaborate with CX on transactional messaging and post-purchase communications.
• Forecast monthly revenue and active file growth for the DTC plan.
• Design holdout tests and document incremental revenue improvements.

Skills

Lifecycle marketing

Klaviyo

Shopify

CRM analytics

AI-driven marketing

Copywriting

BI tools

Excel/Sheets

Adobe Creative Suite

Education

Bachelor's degree in Marketing/Biz or related field

Tools

Klaviyo

Shopify

Tableau

Domo

GA4

Excel

Sheets

Adobe Creative Suite

Job description

melin is seeking a Lifecycle Marketing Manager to own retention across Email, SMS, and referrals. You will design, implement, and optimize data-driven campaigns to boost repeat revenue and LTV while delivering premium customer journeys.

The role focuses on growing the active file, reducing churn, and turning first-time buyers into repeat customers within a fast-paced, boutique team environment.