Precision Oncology DTP Marketing Manager — Hybrid

Abbott; San Diego (CA); Hybrid; USD 99,000 - 199,000; Full time

Job summary

Abbott is seeking a Marketing Manager – Direct to Patients in the Cancer Diagnostics division. This hybrid role focuses on strategy and execution of downstream omnichannel marketing for the Precision Oncology portfolio, including Oncodetect and OncoExTra.

You’ll develop patient education materials, digital content, and engagement with KOLs to support market shaping and launches. The role requires collaboration with Sales, Medical Affairs, Product Management, and R&D, plus data analytics to drive

Qualifications

• Bachelor's degree in business administration, marketing, or related field.
• 5+ years of commercial marketing experience.
• Proficient in Microsoft Office, including advanced skills in PowerPoint.
• Authorization to work in the United States without sponsorship.

Responsibilities

• Develop and execute the marketing plan for commercial readiness and evolution of precision oncology PO products.
• Lead the development of multi-channel marketing and communications strategies for the portfolio and MRD tests.
• Partner with the marketing communications team on brand-specific multi-channel campaign activation and optimization.
• Collaborate with Medical Affairs, Product Management, Clinical Laboratory, Sales Training and others to develop educational content for providers and patients.
• Develop medical conference/congress strategy and ensure tactics are executed at regional and national congresses.
• Lead the brand planning process and manage the budget and external agencies.
• Support KOL engagement and medical advisory board execution.
• Create messaging and content for provider segments and digital channels.
• Work with Commercial Analytics to measure program effectiveness and ROI.

Education

Bachelor's degree in business administration, marketing, or related field

MBA in marketing, business, or related field

Tools

Microsoft PowerPoint

Microsoft Office

Job description

Abbott is seeking a Marketing Manager – Direct to Patients in the Cancer Diagnostics division. This hybrid role focuses on strategy and execution of downstream omnichannel marketing for the Precision Oncology portfolio, including Oncodetect and OncoExTra.

You’ll develop patient education materials, digital content, and engagement with KOLs to support market shaping and launches. The role requires collaboration with Sales, Medical Affairs, Product Management, and R&D, plus data analytics to drive