Hybrid Precision Oncology Marketing Lead HCP

Abbott; San Diego (CA); Hybrid; USD 99,000 - 199,000; Full time

Benefits offered by this job

High employer contribution retirement

Global career development

Diversity and inclusion

Job summary

Abbott is seeking a Marketing Manager – Healthcare Providers within the Cancer Diagnostics division to lead strategy and execution of downstream multi-channel tactics for the Precision Oncology portfolio. You will collaborate with Sales, Medical Affairs, Product Management and R&D to create educational content and drive market adoption.

The role is hybrid, requiring at least 4 days per week in one of our office locations (San Diego, CA; Madison, WI; Redwood City, CA).

Qualifications

• Bachelor's degree in business administration or marketing.
• 5+ years of commercial experience marketing in healthcare.
• Authorization to work in the United States without sponsorship.
• Commercial biotech launch experience (preferred).

Responsibilities

• Develop and execute the marketing plan for commercial readiness of precision oncology products.
• Lead multi-channel marketing and communications strategies for MRD and therapy tests.
• Partner with marketing communications on brand campaigns and activation.
• Collaborate with Medical Affairs, Product Management, Clinical Laboratory and other stakeholders to develop educational content for providers and patients.
• Lead the brand planning process and ensure integrated campaigns across channels.

Skills

Healthcare marketing

Strategy development

Cross-functional collaboration

Education

Bachelor's degree in business/marketing

MBA (preferred)

Job description

Abbott is seeking a Marketing Manager – Healthcare Providers within the Cancer Diagnostics division to lead strategy and execution of downstream multi-channel tactics for the Precision Oncology portfolio. You will collaborate with Sales, Medical Affairs, Product Management and R&D to create educational content and drive market adoption.

The role is hybrid, requiring at least 4 days per week in one of our office locations (San Diego, CA; Madison, WI; Redwood City, CA).