Pre-Launch Sales Manager

Pause Studio; Los Angeles (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

A leading company in the wellness and fitness services sector seeks a Pre-Launch Sales Manager for Los Angeles franchises. The role involves developing sales strategies, coaching franchisees, and ensuring strong early sales momentum leading to successful openings. Ideal candidates will have extensive franchise experience and the ability to motivate teams through their pre-launch phase.

Qualifications

• 3–5+ years in sales or franchisee support within health or fitness.
• Experience in pre-launch sales campaigns and new openings.
• Proven training and coaching experience.

Responsibilities

• Develop and customize pre-launch sales strategies.
• Coordinate team training on sales processes and leads management.
• Monitor franchisee performance and adjust strategies accordingly.

Skills

Sales Strategy

Coaching

Accountability

Organization

Data-Driven Approach

Tools

CRM

Sales Tech Stacks

Job description

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The Pre-Launch Sales Manager will be the primary coach, strategist, and accountability partner

for franchisees as they navigate the 90-day pre-launch ramp-up and transition into a successful

Grand Opening period. This role ensures each studio builds early momentum, hits critical sales

KPIs and enters their first 30 days post-opening with a strong customer base, trained team, and

The ideal candidate brings franchise experience in the health, wellness, or fitness industry and is

comfortable coaching entrepreneurs through ambiguity, while aligning them to a proven path of

execution.

Key Responsibilities

1. Pre-Launch Sales Strategy & Planning

Partner with franchisees 90 days out to develop and customize a pre-launch sales

roadmap based on brand playbooks and local market dynamics

Define and cascade weekly KPIs (e.g., leads captured, lead source attribution, cost per

lead, outreach volume, conversion rate, sales closed, % toward $50K pre-launch goal)

Support package and membership pricing guidance in alignment with brand strategy

2. Franchisee Coaching & Team Readiness

Lead franchisee and GM training on sales processes, outreach best practices, lead

management, and the Pause customer journey

Host weekly check-ins to review progress, troubleshoot issues, and refine tactics

Ensure each studio team is confident and prepared to engage prospects and close sales by

opening

Partner with marketing to ensure all digital, grassroots, and event marketing efforts are

driving qualified traffic and leads

Help franchisees operationalize lead handling via CRM (e.g., follow-up workflows,

outreach tracking, nurture campaigns)

Coach on converting leads from events, ambassador programs, referrals, and online

Monitor and report weekly performance against goals using Pause Studio’s pre-launch

Identify trends across studios and surface learnings that can be standardized or optimized

across the system

Flag high-risk studios early and deploy proactive support plans

5. Transition into Grand Opening Execution

Drive momentum into the first 30 days post-opening by ensuring warm leads are

scheduled, staff are executing outreach plans, and local buzz is peaking

Oversee launch-week sales and scheduling operations, including:

o Sales huddle cadence with studio teams

o Event and community engagement conversion support

o Real-time adjustments to hit Week 1 and Month 1 revenue goals

Facilitate Grand Opening performance review and handoff to Field Operations or Studio

Success teams

Qualifications & Experience

3–5+ years of experience in sales or franchisee support within the health, fitness,

Proven experience supporting or leading successful pre-launch sales campaigns and new

location openings

Experience training teams and coaching business owners to adopt sales systems and hit

performance targets

Strong working knowledge of sales tech stacks (CRM, outreach tools, KPI dashboards)

Highly organized with a bias toward action and comfort in startup/franchise environments

Willingness to travel 25–50% of the time, especially during Grand Openings

Key Performance Indicators (KPIs)

Franchisee pre-launch sales targets achieved

Conversion rate benchmarks met (lead to sale)

Lead volume targets by source (Grassroots vs Digital)

Franchisee satisfaction and confidence ratings post-launch

Smooth handoff and performance continuity through Grand Opening

What Success Looks Like

Studios open with strong cash flow, positive customer momentum, and confident sales

teams

Franchisees feel supported, aligned, and clear on what success looks like

Grand Openings become repeatable, high-performing milestones in the franchise system

Pre-launch playbooks and processes are refined and standardized based on field

experience

Preferred Traits

Motivational and solutions-oriented leader who can drive accountability without

micromanaging

Data-driven with high emotional intelligence

Passionate about wellness and excited to help franchisees succeed in their entrepreneurial

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Wellness and Fitness Services

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