Practice Growth & Social Media Ambassador

Paradigm Dental Labs; Grand Rapids (MI); On-site; USD 42,000 - 70,000; Full time

Job summary

Paradigm Dental Labs in Grand Rapids, MI, is seeking a Practice Relations Ambassador to elevate our social media presence and strengthen referral relationships. You will work in-office with local travel, create engaging content, and collaborate with Dr. Panah to grow the practice.

Ideal candidates are outgoing, creative, organized, and able to build lasting connections. Experience with content creation and social platforms is essential for this role.

Qualifications

• Strong social media content creation and video editing skills.
• Experience with Instagram, Facebook, Reels, Canva, CapCut, or similar tools.
• Marketing, public relations, hospitality, event planning, or relationship-building experience preferred.
• Excellent communication and organizational skills.
• Valid driver's license and willingness to travel locally.

Responsibilities

• Take ownership of our social media presence, keeping content fresh, engaging, and consistent.
• Create, film, edit, and publish high-quality Reels, videos, photos, and posts.
• Showcase our surgeons, team, technology, patient experiences, and practice culture.
• Manage content calendars, posting schedules, and engagement across social platforms.
• Stay ahead of trends and bring exciting new ideas to our marketing strategy.
• Build genuine relationships with referring dentists, specialists, and their teams.
• Visit dental offices regularly, becoming a familiar face they genuinely look forward to seeing.
• Coordinate creative referral appreciation gifts, goodie drop-offs, and personalized outreach.
• Work closely with Dr. Panah to expand his referral network and strengthen community relationships.
• Plan and execute continuing education events, Lunch & Learns, open houses, and referral appreciation activities.
• Coordinate marketing campaigns, promotional materials, and community outreach.
• Independently manage schedules, projects, deadlines, and local travel.
• Take initiative, follow through, and keep everything running smoothly!

Skills

Social media

Video editing

Instagram

Facebook

Reels

Canva

CapCut

Travel locally

Tools

Canva

CapCut

Job description

Paradigm Dental Labs in Grand Rapids, MI, is seeking a Practice Relations Ambassador to elevate our social media presence and strengthen referral relationships. You will work in-office with local travel, create engaging content, and collaborate with Dr. Panah to grow the practice.

Ideal candidates are outgoing, creative, organized, and able to build lasting connections. Experience with content creation and social platforms is essential for this role.