PR Specialist | LATAM

Floowi Inc; United States; Remote; MXN 823,000 - 1,189,000; Full time

Benefits offered by this job

Remote-first flexibility

PTO and U.S. holidays

Work from anywhere

Job summary

Floowi Inc. is helping LATAM professionals work with U.S. companies through remote talent solutions. We seek a Junior PR Specialist to manage 4–6 client accounts and drive earned-media results from research to placement.

The role requires strong English writing, journalist targeting, and pitches across sectors such as technology, healthcare, and education. Remote-first, EST-aligned schedule, and PTO with U.S. holidays are offered.

Qualifications

• 2+ years in agency PR or in-house communications.
• Experience pitching journalists and securing earned media.
• Excellent native-level American English writing skills.
• Ability to manage 4–6 client accounts independently.
• Familiarity with PR tools like Muck Rack, Cision, Meltwater, Prowly or equivalent.

Responsibilities

• Own earned media execution from research through placement for 4–6 client accounts.
• Identify journalists, craft personalized pitches and thought leadership content.
• Coordinate briefings, interviews, embargoes and follow-ups with reporters.
• Prepare weekly status updates and monthly coverage reports for clients.
• Build targeted media lists and surface timely angles across sectors.

Skills

Media relations

Pitching to journalists

Client management

English writing

AI in PR

Research

Tools

Muck Rack

Cision

Meltwater

Prowly

Qwoted

Job description

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

Our client is an earned-media PR agency focused on helping organizations and subject-matter experts build public authority through media relations and thought leadership. The agency works across sectors including B2B technology, cybersecurity, healthcare, public policy, education, and culture, developing targeted narratives and securing credible media placements that compound over time.

We are looking for a Junior, hands-on PR Specialist to manage 4–6 client accounts and own earned media execution from research through placement. This role is centered on identifying the right journalists, developing defensible and timely angles, writing highly personalized pitches and thought leadership content, securing coverage, and managing senior client relationships. The ideal candidate is an experienced media relations professional who can move quickly across unfamiliar industries, produce client- and journalist-ready work with minimal review, and personally drive measurable earned-media results.

Schedule: Full-time, aligned with EST

Start Date: ASAP

• Competitive salary in USD
• Remote-first flexibility. Work from anywhere.
• PTO and paid U.S. holidays
• Own media relations end to end across 4–6 client accounts, including media intelligence, reporter targeting, pitching, follow-ups, placements, writing, tracking, and client communication.
• Research unfamiliar sectors quickly, identify relevant reporters and editors, build targeted media lists, monitor news cycles, and surface timely angles clients can credibly speak to.
• Write highly personalized media pitches, bylines, op-eds, contributed articles, and thought leadership content tailored to specific publications, audiences, and industries.
• Run structured pitch and follow-up sequences, manage journalist responses, coordinate briefings and interviews, and handle embargoes, exclusives, corrections, and supporting materials.
• Own day-to-day client relationships, including weekly status updates, monthly coverage reporting, interview preparation, expectation setting, and proactive recommendations.
• Maintain detailed account trackers and continuously bring forward new media angles, formats, calendar hooks, awards, partnerships, and speaking opportunities.
• 1-2 years of experience in agency PR or in-house communications, with substantial hands-on experience personally pitching journalists and securing earned media coverage.
• Demonstrated placements across at least two unrelated sectors, with the ability to explain the strategy, targeting, pitch, and execution behind those results.
• Direct experience in at least one of the following areas: cybersecurity or enterprise technology, healthcare, health technology or biotech, government and public policy, education, culture and the arts, nonprofits, or energy and renewables.
• Exceptional native-level American English writing skills, with experience creating media pitches, bylines, op-eds, contributed articles, thought leadership, and client-facing communications.
• Strong experience with PR and media intelligence tools such as Muck Rack, Cision, Meltwater, Prowly, Qwoted, or equivalent platforms.
• Direct ownership of senior client relationships and experience managing multiple accounts simultaneously with a high level of autonomy.
• Experience using AI for research, media-list development, angle exploration, monitoring, synthesis, and reporting, combined with a rigorous process for verifying reporters, beats, facts, statistics, and sources before use.

If you meet the experience outlined above, we’d love to hear from you. Please apply—our team is excited about your application and will be in touch as soon as possible.