PR/Social Media Account Manager

blue plate minds; Philadelphia (Philadelphia County); Hybrid; USD 65,000 - 105,000; Full time

Job summary

blue plate minds is seeking a Public Relations Account Manager to act as the primary day-to-day contact for assigned clients, leading strategic communications initiatives that drive awareness and engagement. The role emphasizes strong writing, proactive communication and relationship-building in a fast-paced agency environment.

The candidate will manage media relations, develop integrated PR plans, and coordinate resources to deliver successful campaigns across multiple clients and platforms.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing or related field.
• 5+ years of public relations, communications, social media or agency experience.
• Strong media relations experience with demonstrated success securing earned media coverage.
• Demonstrated experience developing and implementing social media content strategies across multiple platforms.
• Exceptional written, verbal and presentation skills.
• Proven ability to manage multiple clients and deadlines simultaneously.
• Strong attention to detail and organizational skills.
• Ability to analyze content performance metrics and use insights to optimize communications strategies.
• Experience with media monitoring, reporting, and PR software tools preferred.

Responsibilities

• Lead client meetings, prepare agendas and present recommendations and campaign results.
• Build and maintain strong client relationships through proactive communication and strategic counsel.
• Develop and implement integrated public relations and communications strategies.
• Create annual PR plans and campaign-specific PR plans.
• Align PR activities with broader marketing, advertising, social media and business goals.
• Monitor industry trends, current events and emerging opportunities relevant to clients.
• Pitch story ideas, secure media coverage and coordinate interviews.
• Track, monitor and report media placements and coverage results.

Skills

Public relations

Communications

Social media

Agency experience

Education

Bachelor's degree in Public Relations, Communications, Journalism, Marketing or related field

Job description

Public Relations and Social Media Account Manager

Hybrid Philadelphia

Public Relations Account Manager

Position Summary

The Public Relations Account Manager serves as the primary day-to-day contact for assigned clients, leading strategic communications initiatives that drive awareness, engagement and business results. This role is responsible for developing and executing public relations strategies, managing media relations, overseeing client communications, coordinating agency resources and ensuring successful delivery of PR programs.

The ideal candidate is a proactive communicator, strong writer, relationship builder and strategic thinker who thrives in an agency environment and can manage multiple clients and priorities simultaneously.

Key Responsibilities

Client Account Management

• Serve as the primary point of contact for assigned client accounts.
• Build and maintain strong client relationships through proactive communication and strategic counsel.
• Lead client meetings, prepare agendas and present recommendations and campaign results.
• Ensure projects remain on schedule, within scope and aligned with client objectives.
• Identify opportunities to expand services and support overall account growth.

Public Relations Strategy & Planning

• Develop and implement integrated public relations and communications strategies.
• Create annual PR plans and campaign-specific PR plans
• Align PR activities with broader marketing, advertising, social media and business goals.
• Monitor industry trends, current events and emerging opportunities relevant to clients.

Media Relations

• Build and maintain relationships with journalists, editors, producers, influencers and industry publications.
• Research and develop media lists and targeted outreach strategies.
• Pitch story ideas, secure media coverage and coordinate interviews.
• Track, monitor and report media placements and coverage results.
• Respond to media inquiries and facilitate client spokesperson opportunities.

Content Development

• Write and edit:
• Press releases
• Feature articles
• Bylined thought leadership content
• Award submissions
• Q&A documents
• Client messaging materials
• Social media content and campaign copy across LinkedIn, Facebook, Instagram, X, and emerging platforms
• Develop integrated content calendars that align public relations, social media, and marketing initiatives.
• Create engaging content that supports brand awareness, audience engagement, thought leadership, and lead generation objectives.
• Collaborate with creative and/or social teams on social media graphics, short-form videos, and other digital content assets.
• Assist with community management, including responding to comments, messages, and online inquiries in alignment with approved brand voice and messaging.
• Leverage social media channels to amplify earned media coverage, events, announcements, and thought leadership content.
• Ensure all content is accurate, compelling, and aligned with client messaging, brand standards, and strategic objectives.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing or related field.
• 5+ years of public relations, communications, social media or agency experience.
• Strong media relations experience with demonstrated success securing earned media coverage.
• Demonstrated experience developing and implementing social media content strategies across multiple platforms.
• Exceptional written, verbal and presentation skills.
• Proven ability to manage multiple clients and deadlines simultaneously.
• Strong attention to detail and organizational skills.
• Ability to analyze content performance metrics and use insights to optimize communications strategies.
• Experience with media monitoring, reporting, and PR software tools preferred.