PR & Marketing Manager

AIRE Ancient Baths; Los Angeles (CA); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Annual bonus

Medical/Dental/Vision insurance

401(k) Savings Plan

Paid time off

Paid sick leave

Commuter benefits

Complimentary monthly bath experience

Friends & family discounts

Professional development

Career growth

Job summary

AIRE Ancient Baths is seeking a founding PR & Marketing Manager for the Los Angeles market to establish the brand's presence from the ground up. You will lead strategic PR, influencer and VIP engagement and develop high‑value B2B partnerships that drive growth.

You will shape the local brand voice, align with global guidelines, manage events and campaigns, and report performance to HQ to support sustainable commercial growth.

Qualifications

• Bachelor's degree required; Master’s a plus.
• 5+ years in PR/marketing or B2B/commercial roles.
• Experience launching/building a brand in a new market is a strong plus.
• Hospitality, wellness, luxury travel or lifestyle familiarity is desirable.

Responsibilities

• Own local brand reputation and visibility in the LA market.
• Build local PR strategy aligned with global guidelines.
• Grow relationships with media, influencers, VIPs and opinion leaders.
• Forge local partnerships and sponsorships to reinforce positioning.
• Partner with Global Social Media on locally relevant content.

Skills

Brand building

PR strategy

Media relations

Influencer marketing

B2B sales

Event management

Education

Bachelor's degree

Master's degree

Tools

CRM software

Media monitoring tools

Job description

About Us

Founded in 2004, AIRE Ancient Baths reinterprets the tradition of ancient bathhouses — Roman, Greek and Ottoman — for the modern day, offering immersive thermal and wellness experiences in exquisitely restored historical buildings. With locations across Spain, North America and North Europe, AIRE has built a global reputation for combining sensorial luxury with a deep respect for heritage and craftsmanship.

About LA Market

A brand-new market for AIRE. Los Angeles is one of AIRE Ancient Baths' newest openings in North America, and this role is a founding position for the market — you will be the first dedicated PR & Marketing hire on the ground, building AIRE's reputation, network and commercial pipeline from scratch.

Your Mission

As PR & Marketing Manager, you will launch and build AIRE Ancient Baths' presence and desirability in the brand-new Los Angeles market by establishing an authoritative brand reputation from the ground up through strategic PR, influencer and VIP engagement — while developing high‑value B2B partnerships that expand the brand's reach, create new business opportunities, and contribute to sustainable commercial growth. You will act as the founding guardian of AIRE's local brand image in this new market, ensuring every collaboration and initiative reinforces the brand's positioning and exceptional experience from day one.

What You Will Do

Brand & Communications

• Own AIRE's brand reputation and visibility in the LA market.
• Build the local PR strategy, aligned with global guidelines.
• Grow relationships with media, influencers, VIPs and opinion leaders.
• Secure local partnerships and sponsorships that reinforce positioning.
• Partner with Global Social Media on locally relevant content.

Global & Local Alignment

• Adapt and roll out global marketing campaigns locally.
• Plan and run group bookings, corporate events and brand activations.
• Align with internal stakeholders to execute PR and marketing initiatives.
• Report on PR, marketing and B2B performance to HQ and local leadership.

Operations & Client Experience

• Host influencer, media and VIP visits end-to-end.
• Support Operations on guest experience during campaigns and events.
• Track guest feedback and online reputation; flag trends and fixes.
• Support VIP bookings and loyalty initiatives.

B2B Sales & Partnerships

• Build and execute the regional B2B growth strategy.
• Prospect, close and manage new B2B accounts.
• Grow existing B2B relationships and engagement.
• Establish partnerships with hotels, luxury travel partners, corporates, DMCs and incentive agencies.

Sales Administration & KPIs

• Own the B2B pipeline and keep it accurately tracked.
• Report sales activity and key commercial KPIs regularly.
• Analyse performance and recommend improvements.

What We Are Looking For

Experience & Background

• Bachelor's degree required; Master's degree is a plus.
• 5+ years of experience in a similar PR, marketing or B2B/commercial role.
• Experience launching or building a brand's presence in a new market is a strong plus — comfort with ambiguity and building processes from scratch is key.
• Experience in hospitality, wellness, luxury travel or lifestyle brands is desirable.

Languages

• Fluent in English (required).
• Spanish is a plus.

Skills & Behaviours

• Brand Ambassador — represents AIRE with authenticity and consistency.
• Relationship Builder — earns trust and builds lasting partnerships.
• Commercial Mindset — spots opportunities, drives results.
• Collaborative Partner — aligns easily with local and global teams.

Why You Should Join Us

• Competitive salary.
• Annual Bonus Program.
• Comprehensive Medical, Dental & Vision Insurance.
• 401(k) Savings Plan.
• Paid Time Off.
• Paid Sick Leave.
• Commuter Benefits Program.
• Complimentary Monthly Bath Experience.
• Friends & Family Discounts.
• Ongoing learning and professional development opportunities.
• Career growth within a rapidly expanding international luxury hospitality company.

About AIRE Ancient Baths

AIRE Ancient Baths are temples dedicated to creating the ultimate relaxation experience, where time does not exist. Inspired by the bathing traditions of ancient Roman, Greek, and Ottoman civilizations, every AIRE experience takes place in carefully restored historic buildings located in some of the world's most celebrated cities. Today, AIRE operates iconic locations across North America and Europe, including New York, Chicago, Toronto, London, Copenhagen, Barcelona, Seville, Almería, Vallromanes, and Los Angeles. As we continue to grow internationally, we remain committed to delivering extraordinary wellness experiences while preserving our commitment to excellence, authenticity, and exceptional hospitality.