PR Marketing Director College

Maricopa Community College district; Phoenix (AZ); On-site; USD 98,000 - 127,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Retirement plan

Tuition reimbursement

Flexible schedules

Job summary

Paradise Valley Community College (PVCC), part of the Maricopa County Community College District, seeks a Director of Marketing and Communications to lead strategic branding, marketing, public relations and district-aligned campaigns. This role oversees content creation, media relations, crisis communications, and a high-performing team, partnering with District Marketing to align messaging and analytics.

The director manages budgets, uses data to measure program effectiveness, and advances

Qualifications

• Bachelor's degree in public relations, marketing, journalism or related field plus 5 years in PR/marketing campaigns.
• 2+ years of management/supervisory experience.
• Equivalent combination of degree and related full-time work experience may be considered.

Responsibilities

• Champion PVCC's brand strategy and develop integrated marketing campaigns to build brand awareness and recruit students.
• Oversee brand voice, visual identity, and messaging across all platforms with cross-department collaboration.
• Lead content development across print, digital, video, social media, and executive communications; manage analytics and optimization.

Skills

Brand management

Strategic marketing

Public relations

Team leadership

Content development

Data analytics

Education

Bachelor's Degree in public relations, marketing, journalism or related field

Job description

PR Marketing Director College

Job ID: 322984

Location: Paradise Valley Community Coll

Full/Part Time:

Regular/Temporary: Regular

Salary Range

$97,533.68 - $126,793.38 /annually, DOE

Grade

123

Work Schedule

Monday - Friday, 8am - 5pm; some evenings and weekends may be required

Summer Hours: Monday - Thursday, 7am-6pm

Work Calendar

12 Months

Maricopa Summary

10 Colleges. Unlimited Opportunities.

The Maricopa County Community College District is one of the largest community college systems in the nation. Home to 10 individually accredited community colleges and 31 satellite locations, we proudly serve students in every corner of the Valley. Each day, our dedicated faculty, staff, and administrators, live out our vision-creating excellence in education for a better world.

We focus on people-not profits. With 100% acceptance, zero rejections, and affordable tuition, we provide the flexibility and support our students need to succeed in and beyond the classroom. Discover how we're changing college.

We don't just support our community-we help build it. We are the largest provider of workforce development training in the state. The activities of our colleges and their students support one out of every 28 jobs in Maricopa County. Learn about our economic impact.

We believe our employees are our most valuable asset. Our 10 colleges and District Office support nearly 10,000 jobs and careers throughout Greater Phoenix.

Join us in making a real difference in the lives of over 140,000 college students each year.

Benefits

Maricopa County Community College District (MCCCD) is committed to providing a competitive and comprehensive benefits program that supports our employees' and their families' health and well-being. Therefore, the MCCCD benefits support every stage of life and are designed to meet the diverse needs of our community. Explore the wide range of benefits and perks available to eligible employees at MCCCD:

• Nationwide Medical, Dental, and Vision Coverage
• Paid Time Off: Vacation, Sick Leave, and Personal Time
• 20 Paid Observed Holidays
• Company-paid Life Insurance, AD&D, and Short-Term Disability plans, with the option to purchase supplemental coverage
• Arizona State Retirement System (ASRS) Pension, including Long Term Disability and Retiree Health Insurance with 100% employer-matching contributions
• Optional Retirement Plans: 403(b), 457(b), Roth 403(b), Roth 457(b)
• Tuition Reimbursement for employees and dependents
• Annual Professional Development Funding
• Flexible Work Schedules

Employee Health & Wellness Programs:

• District-Wide Wellness Program with Workshops and Webinars
• Monthly Health & Wellness Calendar and Newsletter
• Virta Diabetes Reversal Program and Support Groups
• Employee Assistance Program (EAP)
• Sight-On-Site Eye Care Services
• Pre-Retirement Planning Events
• Qualifying Employer for Public Service Loan Forgiveness (potential loan forgiveness for federal Direct Loans after meeting repayment requirements and working full-time for an eligible employer)

Job Summary

Paradise Valley Community College (PVCC) is seeking a Director of Marketing and Communications who provides strategic leadership for the college's marketing, communications, public relations, and branding efforts to advance institutional priorities, enhance student recruitment and engagement, and strengthen community awareness.

This position develops and implements integrated marketing and communications strategies across multiple platforms; oversees brand management, content development, media relations, crisis communications, and executive messaging; and leads a high-performing marketing team and external partners.

The Director collaborates with college leadership and Maricopa Community Colleges District Marketing & Communications to ensure consistent messaging, data-informed decision-making, and alignment with district initiatives. The position also manages budgets, evaluates program effectiveness through analytics and performance metrics, and fosters continuous improvement to support the college's mission and strategic goals.

Additional Information

Note: A second interview is conducted in the hiring process.

Essential Functions

25% Champion and scale the development and ongoing evolution of PVCC's brand strategy to ensure alignment with institutional priorities and student needs. Develop and execute integrated marketing campaigns to build brand awareness, recruit students, and re-engage students. Serve as the primary steward of the PVCC brand, ensuring a consistent brand voice, visual identity, and message across all platforms.

Lead the development of content and content strategies that advance PVCC's priorities and goals. Oversee the creation of content across print, digital, video, social media, presentations, advertising, and executive communications. Collaborate with college leadership, stakeholders, and Maricopa Community Colleges District Marketing & Communications to ensure content is clear, consistent, aligned with brand standards, and effectively reaches key audiences. Create a culture of data-driven, high-impact marketing and communications practices. Manages all data analytics related to marketing and communications, including Google, social media, and digital advertising analytics. Monitor campaign effectiveness to identify trends, and inform strategic decision-making while providing insights and recommendations that support continuous improvement and advance PVCC's priorities and goals.

Analyzes and resolves complex program issues; directs and oversees the resolution of escalated issues and customer concerns; and consults with business partners to streamline processes and achieve successful program outcomes. Reviews and analyzes metrics and performance measures; recommends adjustments to achieve desired campaign goals.

20% Guide and inspire the college's marketing and communications team, responsible for comprehensive public relations, marketing, and internal/external communications. Oversee the creation and execution of strategic communication plans, modern advertising initiatives, and cross-channel brand campaigns.

Direct the creative development of high-quality print, digital, web, video and social media content to ensure a cohesive brand voice.

Supervise, mentor, and evaluate internal marketing staff and external agency partners/contractors.

Oversee communication efforts across the college.

Provides oversight and directs the planning and implementation of media relations, public information, marketing and communications; develops public relations and marketing programs, projects and initiatives. Ensures compliance with applicable regulations, policies, requirements and/or standards. Oversees process research and implements industry standards, trends, best practices and emerging technologies for the work unit.

Recruits and manages third party design firms as approved as well as internal design resources; provides leadership and direction in establishing design projects and services.

20% Lead the college's public relations and communications efforts to strengthen PVCC's visibility, increase community awareness, and protect the college's reputation. Develop strategic communications, media relations, and executive messaging while serving as a communications advisor to college leadership on messaging, public perception, and emerging issues. Collaborate with Maricopa Community Colleges District Marketing & Communications to ensure alignment with District priorities and crisis communication efforts. Support and coordinate college-level communication strategies, ensuring timely, accurate, and consistent messaging for internal and external audiences.

Oversees and directs emergency communication, crisis management and communication risk mitigation.

Performs fact-finding and troubleshooting activities in areas of special interest to the College President; researches and writes speeches, messages, programs, and materials for the College President or College for public dissemination.

20% Cultivates relationships with key customers/clients; informs and consults with executive leadership regarding strategy, outcomes, trends, new product development and continuous improvement. Develops and drives program goals, objectives and overall long-term strategy; plans, coordinates, administers and evaluates programs and services. Prioritizes projects and initiatives in alignment with organizational objectives. Collaborates with all college areas to develop clear communication and promotional strategies; informs and consults with executive leadership regarding strategy, outcomes, trends and offers suggestions and input for continuous improvement. Works collaboratively with Maricopa Community College District Marketing to ensure alignment with and support of District Initiatives.

10% Manages and administers budgets and expenditures; identifies resource needs and makes recommendations. Oversees and manages budgets as assigned ensuring compliance with Maricopa and state requirements.

5% performs other related duties as assigned.

Minimum Qualifications

Bachelor's Degree from a regionally accredited institution in public relations, marketing, journalism or related field and five (5) years of public relations and marketing experience that includes planning, managing and implementing associated programs and marketing campaigns and two (2) years of management and supervisory experience.

OR

An equivalent combination of the conferred degree and directly related full-time work experience as described above sufficient to successfully perform the essential duties of the job such as those listed above, unless otherwise subject to any other requirements set forth in law or regulation, may be considered.

Desired Qualifications

• 1. Master's Degree or higher in Public Relations, Marketing, Communications or other closely related field.
• 2. Supervision experience leading a marketing team and overseeing the development and execution of the marketing strategy to include working with external contractors.
• 3. Experience with optimizing online content through social media management, web design/content, email marketing, and digital advertising.
• 4. Experience with managing the public relations communication in an enterprise level organization and /or public sector.
• 5. Experience with analyzing marketing data and analytics, social media data, digital advertising analytics to enhance the colleges' marketing efforts.
• 6. Demonstrated commitment to inclusivity in marketing messaging and efforts.
• 7. One year of full-time relevant MCCCD experience during the previous two years.

Special Working Conditions

• May require possession of a valid State of Arizona Class D Driver's License or other state license; employee must meet district minimum standards regarding driving:
• MCCCD does not sponsor individuals for any type of work visas
• Will be required to travel or be assigned to all MCCCD locations
• May require travel or work at the Black Mountain campus
• May require evenings or weekends
• May require prolonged periods of standing, sitting and viewing a computer screen
• May be required to lift or carry up to #25 lbs.

https://www.maricopa.edu/about/careers/application-information#mvd

Posting Close Date

Open until filled

First Review on Tuesday, August 11, 2026 (Apply by 11:59pm on August 10, 2026)

Applications received after the review date may not be screened

EEO, Title IX, & Clery Act

Maricopa County Community College District (MCCCD) will not discriminate, nor tolerate discrimination in employment or education, against any applicant, employee, or student because of race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship status (including document abuse), age, disability, veteran status or genetic information.

Title IX of the Education Amendments of 1972, states: "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance."

The policy of the MCCCD is to provide an educational, employment, and business environment free of gender discrimination. Incidents of misconduct should be reported to the college Title IX Coordinator, as outlined in policy, contact information is available at this link Title IX Coordinators.

The Clery Act is a Federal law requiring United States Colleges and Universities to disclose information about crime on and around their campuses. Crime reporting data for each of the Maricopa Community Colleges, as required under the Clery Act, is available at this link Clery Act.