PR & Integrated Marketing Account Director

Spano Pratt; Indiana; Hybride; USD 85 000 - 115 000; Plein temps

Avantages offerts par ce poste

PTO

Hybrid work environment

401K

Health Insurance

Dental Insurance

Vision Insurance

Accident & Critical Illness Coverage

Parking stipend

Onsite fitness center and lounge

Snacks and networking events

Professional development opportunities

Résumé du poste

Kane Communications Group is seeking an Account Director to lead client relationships and drive strategic programs across PR, marketing and branding. You will own account strategy, budget oversight, ROI reporting, and ensure delivery of measurable results for key corporate clients.

Reporting to the VP, you will mentor account teams, develop integrated plans, and coordinate with creative, research and digital partners.

Qualifications

• Minimum seven years of experience in marketing, communications or PR.
• At least three years in an agency environment as day-to-day contact for multiple clients.
• Bachelor's degree in a relevant field.
• Experience consulting with C-suite on PR, branding and marketing strategies.
• Experience pitching media and managing client relationships.

Responsabilités

• Write and present integrated communications, PR and marketing plans.
• Oversee budgets, proposals, and project scopes for clients.
• Lead client relationships and provide proactive service.
• Coordinate with creative, research and digital partners to execute plans.
• Provide monthly financial projections and ensure ROI for accounts.

Connaissances

Agency experience

Client management

C-suite consulting

Media pitching

Budget management

Leadership

Strategic planning

Formation

Bachelor's degree

Description du poste

Company Overview

Kane Communications Group is searching for an Account Director. Kane Communications is a purpose-driven public relations, marketing, and branding agency that builds reputations and drives corporate citizenship for organizations around the world. Our clients come to us with their problems, and it’s our job to solve them.

We focus on delivering business results through research-based strategic planning, public and community relations, brand development, digital and traditional marketing, content development, video production, internal communications, and more. Visionary leaders count on Kane for everything from crisis communications and reputation management to integrated marketing campaigns and brand development.

Job Introduction

The Account Director will be responsible for nurturing the relationship between the agency and our clients. Reporting to the VP, the Account Director will provide ongoing support and leadership for client accounts and will maintain a highly responsive service orientation in all interactions. The Account Director will also be responsible for overall budget and project management for their accounts, ensuring the highest level of customer satisfaction and ROI.

Accountabilities

Before applying, ensure this is the right seat for you on our team. At Kane, the Account Director is accountable for the following:

Account strategy, writing and research

• Write and present detailed, well-researched integrated communications, PR and marketing plans to agency teams and clients
• Perform research and analysis using the Kane Way process
• Link communications, PR, branding and marketing to broader business objectives, and ensure plans are designed to achieve measurable outcomes for clients

Project scoping

• Gather information from the client and work with internal and external partners to develop proposals or briefs for new client projects or scopes of work.
• This may include working directly with digital or research partners to obtain proposals and estimates
• Oversee the implementation of approved plans and strategies

Scope execution

• Work with the account team to implement research and communications plans
• Work with the creative team to develop brand, marketing and creative strategies
• Collaborate with all team members (including contractors, when applicable), providing the input they need to be effective in their roles
• Ensure scopes of work are executed, pitching in as needed to write content, pitch media and take on other day-to-day tasks

Budget management

• Ensure that all projects remain within the budgets and/or scopes of work
• Recommend appropriate budgets to clients
• Provide regular updates of account progress and budget requirements for all assigned clients
• Approve and manage quotes, estimates and invoices to ensure budget requirements are met and profitability maintained
• Anticipate and communicate any potential budget issues

Client relationship management

• Form relationships with senior client personnel, with a focus on providing superior and proactive customer service
• Ensure client relations are positive and stable and keep senior management informed of any potential challenges

Account retention, growth and projections

• Provide exceptional service to your clients, promptly responding to their needs, requests and changes in direction
• Stay abreast of communications, PR, marketing and branding best practices as well as your clients’ industries in order to bring forth new ideas
• Set annual growth and retention goals for each of your accounts and, working with your direct supervisor, develop plans to achieve these goals
• Provide your supervisor with monthly financial projections for your clients, which will aid in staff bandwidth planning

Leading, managing and holding accountable

• Create a vision that motivates and inspires direct reports, providing direction on how they can excel in their own positions while continuing to improve their skills and grow at Kane
• Hold team members accountable for executing high-quality work recognizing and providing timely constructive feedback

Job Qualifications

Required experience and core competencies for this position include:

• A minimum of seven years of relevant experience in marketing, communications and/or PR-related fields
• A minimum of three years of experience working in an agency environment managing your own client accounts as the day-to-day point of contact and balancing work from multiple clients at one time
• A minimum of a bachelor’s degree in a relevant field
• Experience consulting directly with the C-suite, recommending PR, communications, integrated branding and marketing strategies that address their reputation and brand challenges
• Experience pitching media with existing media contacts or relationships
• Demonstrated ability to delegate tactical assignments and accurately assess and edit work of others
• Able to produce examples of strategic, integrated, branding, marketing and PR plans and/or findings reports with strategic recommendations made to your clients, including the integration of brand research and digital marketing into communications and PR work
• Experience in corporate communications
• Experience managing entry-level staff
• Eligible to work in the United States

Kane is continuously adding to and strengthening our benefits package year over year. A growing business, we offer an environment with opportunities for career advancement. Our current compensation and benefits for this position include:

· Salary of 85,000-115,000 USD/year, plus bonus eligible

· PTO

· Hybrid work environment

· 401K

· Health Insurance

· Dental Insurance

· Vision Insurance

· Accident & Critical Illness Coverage

· Parking stipend

· Onsite fitness center and an employee lounge with vending

· Endless office snacks

· Professional development and many networking event opportunities

· Great location