Public Relations, Director Bloomberg Arlington, VA, USA

Financialnarrative; Arlington (VA); On-site; USD 140,000 - 170,000; Full time

Job summary

Bloomberg Industry Group is seeking a Director of Public Relations to lead a comprehensive PR strategy that supports sales and product GTM objectives.

The ideal candidate will be a skilled communicator with deep media relationships, adept at crafting narratives that drive awareness, engagement, and growth.

This leadership role requires 10+ years in PR, experience in B2B or tech environments, and a proven ability to collaborate across sales, product, and marketing teams.

Qualifications

• Bachelor's degree required.
• 10+ years of PR experience, preferably in a B2B or tech-driven environment.
• Proven success in developing PR strategies that support sales and product marketing goals.
• Exceptional written and verbal communication skills with the ability to craft compelling narratives.
• Proven leadership experience, including collaborating with cross-functional stakeholders.
• Strong media network and experience managing agency partners.

Responsibilities

• Develop and implement a forward-looking PR strategy that directly supports sales and product marketing goals.
• Collaborate with sales, product, and marketing teams to align PR campaigns with GTM plans, product launches, and revenue-driving initiatives.
• Identify key messaging opportunities and create integrated communication plans that amplify product value propositions.
• Cultivate and maintain relationships with media, analysts, and industry influencers.
• Secure high-impact media coverage and content across media, trade publications, and digital platforms.
• Oversee the creation of press releases, media kits, bylined articles, blog posts, and thought leadership content.
• Work with the Head of Corporate Communications on crisis communication PR response strategies.
• Track and analyze PR campaign performance using KPIs aligned with business objectives.

Skills

Media relations

Strategic planning

Crisis management

Written communication

Leadership

Cross-functional collaboration

Influencer relations

Education

Bachelor's degree in public relations, Communications, Marketing, or a related field

Job description

The Director of Public Relations is responsible for developing and executing a comprehensive public relations strategy that aligns with and supports the company’s sales and product go-to-market (GTM) objectives. The ideal candidate will be a skilled communicator, experienced in media relations, and adept at crafting narratives that drive awareness, engagement, and business growth.

What you will Do:

Strategic Planning & Execution

• Develop and implement a forward-looking PR strategy that directly supports sales and product marketing goals.
• Collaborate closely with sales, product, and marketing teams to align PR campaigns with GTM plans, product launches, and revenue-driving initiatives.
• Identify key messaging opportunities and create integrated communication plans that amplify product value propositions.

Media & Influencer Relations

• Cultivate and maintain strong relationships with media, analysts, and industry influencers.
• Secure high-impact media coverage, trade publications, and digital platforms for business specifics content.
• Work with the Head of Corporate Communications to prepare executives for media engagements, interviews, and speaking opportunities.

Content Development

• Oversee the creation of press releases, media kits, bylined articles, blog posts, and thought leadership content.
• Ensure messaging consistency across all external communications and brand touchpoints.

Crisis & Issues Management

• Work with Head of Corporate Communication on crisis communication PR response strategies to ensure timely and transparent communication.
• Contribute to crisis communication plan in collaboration with communications, legal and executive leadership.

Measurement & Reporting

• Track and analyze PR campaign performance using KPIs aligned with business objectives.
• Provide regular reporting and insights on media coverage, campaign performance, and industry engagement metrics.

You need to have:

• Bachelor’s degree in public relations, Communications, Marketing, or a related field.
• 10+ years of experience in public relations, preferably in a B2B or tech-driven environment.
• Proven success in developing PR strategies that support sales and product marketing goals.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
• Proven leadership experience, including collaborating with cross-functional stakeholders.
• Strong media network and experience managing agency partners.
• Ability to thrive in a fast-paced, cross-functional environment.

Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).