PR/ Advertising Project Manager

Ignition HK Limited; American Samoa; On-site; USD 60,000 - 85,000; Full time

Job summary

You will bridge business objectives with creative strategies, manage end-to-end workflows, mentor cross-functional teams, and ensure on-time delivery, high quality, and stakeholder alignment.

Qualifications

• Proven track record of managing and delivering high-quality commercial, digital marketing, or video production projects under tight deadlines.
• Strong analytical and presentation skills with ability to construct persuasive decks for corporate clients.
• Solid understanding of media workflows across art direction, copywriting, photography, and video editing.
• Exceptional listening, business communication, and cross-cultural negotiation skills.
• Able to maintain high performance and make critical decisions independently under pressure.
• Highly structured in planning with strong accountability for outcomes.
• Fluent in English and Chinese (Cantonese and/or Mandarin).

Responsibilities

• Lead and manage end-to-end project workflows for PR and advertising campaigns, with detailed production plans and timelines.
• Act as the primary contact for corporate clients, creators, and vendors to ensure alignment on scope and objectives.
• Coordinate cross-functional production teams—videographers, designers, editors—overseeing creative direction and final deliverables.
• Develop, evaluate, and write creative campaign proposals, shooting scripts, and storyboards tailored to client requirements.
• Manage social media strategy execution across Facebook, Instagram, YouTube, and RED, monitoring performance and conversions.
• Oversee on-set productions, multi-camera shoots, and client events to ensure storyboard accuracy and quality.

Skills

Project management

Campaign planning

Client coordination

Cross-cultural communication

Presentation skills

Job description

We are looking for a highly capable and self-motivated PR/Advertising Project Manager to lead the planning, coordination, and execution of our commercial campaigns and brand initiatives. This role requires a multi-dimensional professional who can seamlessly bridge business objectives with innovative creative strategies, ensuring all deliverables are executed on time, within scope, and to the highest industry standards.

Key responsibilities

Lead and manage comprehensive end-to-end project workflows for PR and advertising campaigns, establishing detailed production plans, timelines, and schedules.

Act as the primary point of contact for corporate clients, creators, and vendors to ensure project visions, scope, and target objectives remain closely aligned.

Coordinate cross-functional production teams—including videographers, designers, and editors—overseeing the creative direction and eventual finalization of multi-media deliverables.

Develop, evaluate, and write creative campaign proposals, shooting scripts, and storyboards tailored precisely to client requirements and market trends.

Manage social media strategy execution across key platforms (including Facebook, Instagram, YouTube, and RED), monitoring campaign performance, traffic growth, and conversion rates.

Oversee on-set productions, multi-camera shoots, and client events to guarantee that executions strictly match storyboard specifications and quality expectations.

About you

Proven track record of managing and delivering high-quality commercial, digital marketing, or video production projects under tight deadlines.

Strong analytical and presentation skills, with a demonstrated ability to construct comprehensive presentation decks that effectively persuade corporate clients.

Solid understanding of media workflows across multiple disciplines, including art direction, copywriting, photography, and video editing.

Exceptional listening, business communication, and cross-cultural negotiation skills.

Able to maintain high performance and make critical problem-solving decisions independently within high-pressure environments.

Highly structured in planning, and possessing a deep sense of accountability for project performance and outcomes.

Fluent in English and Chinese (Cantonese and/or Mandarin).

Ignition is where we ignite ideas, for our own brands and for our clients. Our team of innovators, creatives and production specialists work on world-beating product and content projects, in both consumer and corporate areas, from concept to creation.