PR Account Manager - Beauty

Diary Directory Limited; United States; Remote; USD 65,000 - 95,000; Full time

Benefits offered by this job

Annual leave package

Summer hours

Remote Mondays and Fridays

Complimentary breakfast

Happy hour Thursdays

Regular team socials

Collaborative working environment

Work with leading beauty & wellness品牌

Job summary

Diary Directory Limited is seeking an experienced PR Account Manager to lead a portfolio of beauty and wellness brands. You will drive PR plans, secure media coverage and manage influencer and creator activity, while mentoring junior staff and delivering campaigns end-to-end.

You will build strong client relationships, develop opportunities, and ensure campaigns stay focused, organised and commercially relevant within a hands-on team environment.

Qualifications

• At least 4+ years of PR experience, ideally within an agency environment.
• Strong experience working with beauty and/or wellness brands.
• A solid network across relevant media, editorial, influencer and creator communities.
• Confidence managing client relationships and day-to-day account activity.
• Experience delivering influencer or creator campaigns, including organic and paid activity.

Responsibilities

• Manage the day-to-day running of client accounts across the beauty and wellness space.
• Build trusted, long-term relationships with clients and act as a confident point of contact.
• Develop PR plans, creative concepts and proactive press opportunities.
• Write and deliver strong, relevant media pitches.
• Secure coverage across print, digital and social platforms.
• Build and maintain relationships with journalists, editors, creators and influencers.
• Support product launches, events, gifting campaigns and brand activations.
• Plan and deliver influencer and creator campaigns from concept to completion, including talent identification and negotiations.
• Monitor campaign results and optimise activity against objectives.
• Provide mentorship to junior team members and contribute ideas to the wider agency.

Skills

PR experience

Media relationships

Influencer campaigns

Client management

Team mentorship

Job description

We're looking for an experienced PR Account Manager to join our team and work across an exciting mix of beauty and wellness brands. This is a hands-on role for someone who enjoys the full breadth of modern PR: developing ideas, building strong media relationships, managing clients, delivering influencer and creator activity, supporting junior team members and creating campaigns that generate meaningful visibility and engagement. The Role As an Account Manager, you'll take responsibility for the day-to-day running of a portfolio of client accounts, working closely with both clients and the wider team. You'll help shape communications plans, identify opportunities, oversee campaign delivery and ensure activity stays focused, organised and commercially relevant. Alongside traditional PR, you'll play an active role in influencer and creator campaigns, helping clients identify the right talent, approach and investment to support their wider brand and communications objectives. You'll also be an important source of support for junior colleagues and contribute ideas, insight and energy across the wider agency.,

• Manage the day-to-day running of client accounts across the beauty and wellness space
• Build trusted, long-term relationships with clients and act as a confident point of contact
• Develop PR plans, creative concepts and proactive press opportunities
• Write and deliver strong, relevant media pitches
• Secure coverage across print, digital and social platforms
• Build and maintain relationships with journalists, editors, creators, influencers and broader industry contacts
• Support product launches, events, gifting campaigns and brand activations
• Plan and deliver influencer and creator campaigns from initial concept through to completion, including talent identification, outreach, briefing, negotiations, campaign delivery and post-campaign evaluation
• Help clients determine the right mix of earned, gifted and paid creator activity, making considered recommendations around talent, audience, objectives and budget
• Develop tailored creator and seeding lists, identifying both established and emerging talent across micro, nano and larger creator communities rather than taking a one-size-fits-all approach
• Keep account activity organised, on schedule and aligned with client priorities
• Prepare for and lead client calls, meetings and status updates, bringing clear recommendations and fresh ideas to the conversation
• Monitor campaign results and performance against agreed objectives, using insights to identify opportunities and optimise activity as campaigns progress
• Manage and mentor junior team members, providing clear direction and constructive feedback
• Contribute ideas, insight and energy to the wider agency
• At least 4+ years of PR experience, ideally within an agency environment
• Strong experience working with beauty and/or wellness brands
• A solid network across relevant media, editorial, influencer and creator communities
• Confidence managing client relationships and day-to-day account activity
• Experience delivering influencer or creator campaigns, including both organic and paid activity
• An understanding of how talent selection, audience relevance, engagement and budget work together to create an effective campaign
• A strong understanding of what makes a compelling story, pitch or press opportunity
• Confidence interpreting campaign performance and turning results into useful recommendations for clients
• Excellent written and verbal communication skills
• Strong organisational skills and the ability to manage several priorities at once
• Experience supporting and developing junior members of a team
• A proactive, collaborative and solutions-focused approach
• Genuine interest in beauty, wellness, culture and the wider media landscape
• Curiosity around emerging areas of communications, including search, AI-driven discovery and evolving brand visibility

The Ideal Candidate

• Enjoys building genuine relationships rather than simply maintaining contact lists
• Spots opportunities and acts on them
• Is comfortable taking ownership and making decisions
• Can balance creative thinking with commercial objectives
• Keeps calm and organised when things get busy
• Brings ideas to the table and enjoys collaborating with others
• Understands the importance of both creativity and strong account management
• Thinks carefully about why a particular journalist, creator or audience is right for a campaign
• Wants to keep learning, developing and progressing within an agency

• Founded in 2007, Monty is a full-service communications agency redefining the beauty and wellness landscape through bold storytelling, strategic insight, and global influence. Based in London, our team of highly-skilled specialists blends creative intuition with industry expertise to elevate brands that inspire, empower, and transform.
• Attractive annual leave package
• Summer hours during July and August
• Mondays and Fridays remote working
• Complimentary breakfast, along with happy hour every Thursday from 4pm (complimentary cocktails)
• Regular team socials
• A collaborative, supportive working environment
• The opportunity to work closely with an exciting portfolio of beauty and wellness brands

MONTY is committed to creating an inclusive workplace and welcomes applications from people of all backgrounds and experiences.