PPC Strategist (B2B Paid Media & Analytics)

Lb Capital; Center Square (PA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

401(k) 6% Match

Dental insurance

Health insurance

On-site gym

Paid time off

Vision insurance

Job summary

LB Capital is seeking a results-driven PPC Strategist to take ownership of paid media campaigns in a 100% on-site role at Blue Bell, PA. The ideal candidate should have 3-4+ years of experience in PPC, strong knowledge of B2B marketing, and expertise in Google Analytics.

Responsibilities include building and optimizing PPC campaigns while leveraging AI tools for better performance. The position offers a collaborative, fast-paced work environment with great benefits including health insurance and a 401(k) match.

Qualifications

• 3-4+ years of hands-on PPC experience.
• Proven B2B marketing experience.
• Strong understanding of media buying and performance marketing principles.

Responsibilities

• Build, manage, and scale PPC campaigns across Google Ads and other platforms.
• Own performance metrics including CPL and CPA.
• Analyze campaign data to optimize performance.

Skills

PPC Management

Google Analytics

Conversion Tracking

AI Tools in Marketing

B2B Marketing

Tools

Google Ads

Facebook Ads

Go High Level (GHL)

Job description

LB Capital is a performance-driven organization focused on scaling businesses, generating high-quality B2B opportunities, and driving measurable growth. Our team operates with a results-first mindset—where execution, accountability, and data lead every decision.

Overview

We are looking for a results-driven PPC Strategist to take ownership of paid media campaigns and drive measurable growth. This role is ideal for someone who understands how to connect ad performance, tracking, and data to real business outcomes.

You will be responsible for building, optimizing, and scaling campaigns while leveraging advanced tracking and AI tools to maximize efficiency and ROI.

Key Responsibilities

• Build, manage, and scale PPC campaigns across Google Ads and other paid platforms
• Own performance metrics including CPL, CPA, and ROI
• Develop and execute media buying strategies aligned with B2B growth goals
• Conduct keyword research and audience targeting to identify high-value opportunities
• Implement and manage tracking systems (Google Analytics, Google Tag Manager, attribution models)
• Analyze campaign data to optimize performance and improve conversion rates
• Leverage AI tools for campaign optimization, automation, and data insights
• Manage budgets across multiple campaigns to ensure efficient spend allocation
• Collaborate with internal teams on ad creative, landing pages, and funnel performance
• Continuously test and refine campaigns to improve results

Requirements (Non-Negotiable)

• 3-4+ years of hands‑on PPC experience
• Proven B2B marketing experience
• Expert-level knowledge of Google Analytics and tracking platforms
• Strong experience with conversion tracking, attribution, and data analysis
• Experience with Go High Level (GHL)
• Experience managing campaigns across platforms (Google Ads, Facebook, etc.)
• Working knowledge of AI tools in marketing (applied to optimization and performance)
• Strong understanding of media buying, SEM, and performance marketing principles
• Proven ability to improve and scale campaign performance

What Success Looks Like

• Decreasing cost per lead while increasing lead quality
• Scaling campaigns without sacrificing efficiency
• Making fast, data-driven optimizations
• Taking full ownership of campaign performance

Why LB Capital

• Proven track record of scaling and selling businesses
• Direct impact on revenue growth—not just marketing metrics
• High-performance, results-driven culture
• Work alongside experienced operators
• Fast-paced environment with real opportunity for growth
• Focus on measurable results and long-term value

This is not a maintenance role. If you’re looking to own results, scale campaigns, and be part of real business growth—LB Capital is built for that.

Work Environment

• 100% on-site in Blue Bell, PA
• Collaborative, fast-paced, and performance-focused

Benefits

• 401(k) 6% Match
• Dental insurance
• Health insurance
• On-site gym
• Paid time off
• Vision insurance

Work Location: In person