PPC Manager

Augmentiq; Wauwatosa (WI); Hybrid; USD 60,000 - 72,000; Full time

Benefits offered by this job

401k match

Paid time off

Holiday benefits

Professional development

Job summary

Augmentiq, a boutique search marketing agency in the United States, is seeking a PPC Manager to lead data-driven digital advertising campaigns across multiple channels. The role emphasizes performance marketing, growth mindset, and openness to new methodologies.

The position is hybrid with two days weekly in the Wauwatosa, WI office, reporting to the Director of PPC. Ideal candidates have 1–3+ years of PPC experience, manage 5-figure monthly budgets, and are comfortable with GA4, Looker Studio,

Qualifications

• 1–3+ years of hands-on PPC experience with self-serve Google Ads and Microsoft Ads campaigns, preferably in an agency setting, managing multiple client accounts.
• Strong passion for PPC and daily account work.
• Experience managing 5-figure+ monthly budgets across platforms with positive outcomes.
• Experience with lead generation and eCommerce brands.
• Experience with Performance Max, AI Max, Demand Gen, Search, Shopping, Display, YouTube.
• Data analysis and reporting with GA4, Looker Studio, Sheets, and related tools.
• Strategic thinker with ability to develop innovative PPC strategies.
• Excellent oral and written communication.
• College education in a relevant field or equivalent experience.
• Target Compensation: $60,000 - $72,000 annually including base and profit sharing.

Responsibilities

• Plan and execute PPC campaigns across search, display, shopping, social, video and beyond.
• Create campaigns, ad sets and ads across networks and objectives.
• Develop compelling ad copy and creative assets.
• Manage daily campaign optimization: budgets, bids, targeting, structure, creatives.
• Use Ads Editor, Sheets and scripts to improve ops workflows.
• Log key decisions, changes and outcomes for transparency.
• Test settings, formats, audiences and bidding to improve results.
• Use data and insights to inform testing and new concepts.
• Continuously learn to improve capabilities and effectiveness.
• Monitor budgets and track performance daily.

Skills

PPC management

Google Ads

Microsoft Ads

Data analysis

GA4

Looker Studio

Communication

Agency experience

Education

College degree or equivalent

Tools

Ads Editor

Sheets

Scripts

Job description

Please note: this role is currently open to candidates based in the United States who do not need visa sponsorship.

Role: Pay Per Click (PPC) Manager

This is a hybrid role, with preference given to local candidates and the expectation of two days per week in the office at our Wauwatosa, WI location.

Reports to: Director of PPC

Role Summary

The PPC Manager is responsible for developing and executing comprehensive, data-driven digital advertising campaigns across multiple channels including search, display, shopping, social, video, and more. A successful candidate will possess a strong foundation in performance marketing with a growth mindset and be open minded to new methodologies.

Core Responsibilities

Campaign Setup & Management

• Conduct keyword, audience and competitor research to develop PPC plans.
• Create campaigns, ad sets, and ads across the full funnel on various networks, platforms and objectives.
• Develop original, relevant, high-quality advertising copy and related creative assets.
• Manage all aspects of daily optimization for all active campaigns (budgets, bid strategies, targeting, structure, creatives, etc.).
• Utilize software and tools to improve ad ops, including Ads Editor, Sheets, scripts, and more.
• Maintain logs of key decisions, changes made and their outcomes.
• Propose and implement tests of settings, features, campaign types, structures, formats, audiences, bidding to drive improved outcomes.
• Use performance, platform, market research and user journey insights to drive recommendations and novel concepts for testing.
• Consistently and independently dedicate effort to learning, growth & credentials to improve capabilities and effectiveness.

Analysis & Reporting

• Monitor campaigns daily, utilizing platform dashboards, Sheets & GA4 to track budget pacing, spot anomalies and errors, and ensure foundational tracking elements are functioning properly.
• Conduct thorough analyses of PPC campaign performance reports to understand what’s happening, the route cause, why it matters, and what to do now.
• Draft high quality written reporting with outcomes, insights, trends and recommended next steps without the use of AI assistance.
• Integrate and interpret various data sources to get more holistic perspectives on issues and opportunities.
• Deeply understand platform campaign types, media, formats, objectives, bidding, and other mechanics influencing results at a first principles level.
• Develop in-platform campaign strategies to achieve client goals and business objectives while following documented SOPs.
• Consistently apply principles & mental models to drive selection and methodology choices.
• Understand the benefits and limitations of machine learning, LLMs and AI tools and apply them narrowly and effectively when appropriate.

Client Communication

• Triage and upscale inbound communications to provide an excellent customer experience.
• Provide written & verbal responses to inbound communications in area(s) of expertise.
• Contribute to client meetings in area(s) of expertise, providing insight and recommendations.
• Confidently present key findings to internal and external stakeholders.

Qualifications

• 1-3+ years of hands‑on PPC experience with self‑serve Google Ads and Microsoft Ads campaigns, preferably in an agency setting (managing multiple client accounts)
• Passion for PPC with a desire to work in accounts day‑to‑day
• Experience managing significant (5‑figure+) monthly budgets across platforms with successful business outcomes
• Experience with advertising lead generation & eCommerce brands
• Experience across campaign types, especially Performance Max, AI Max, Demand Gen, Search, Shopping, Display, YouTube
• Experience in data analysis and reporting with Google Analytics 4, Looker Studio, Google Sheets, and other reporting/visualization tools
• Strategic, systems & principles‑based thinker with the ability to develop and execute innovative PPC strategies
• Excellent oral and written communication skills
• College education in a relevant field or equivalent experience
• Target Compensation: $60,000 - $72,000 annually including competitive base and profit sharing, dependent on experience
• Competitive paid time off & holiday benefits
• 401k with 5% safe harbor company match
• Professional development resources (courses, conferences, coaching, training, education)

About Us

As a growing boutique search marketing agency dedicated to the craft and hyper-focused on high‑stakes PPC. We are on a mission to lead the industry, provide excellent service and results for our clients so that every client becomes a case study and a testimonial. We are a team of experts who believe in depth, building relationships, deep work, making a difference and having fun while we do. We are relentless in our pursuit of learning and growth, and we're looking forward to welcoming a new team member who has a passion for PPC, wants to grow with us, and will raise the bar for all of us!