ppc specialist for gaming

HireHi; United States; Remote; USD 102,000 - 122,000; Full time

Benefits offered by this job

Flexible schedule based on results

Courses, training, and English lessons

Job summary

HireHi ищет опытного менеджера по платному поиску для ведения и масштабирования кампаний в Google Ads и Microsoft Ads на рынках США и Европы. Вы будете формировать стратегии, оптимизировать ставки и бюджеты, работать с фидом и анализировать данные в GA4.

Требуется 5–8 лет hands-on опыта, владение англ.? и возможность работать на международном уровне, гибкий график и автономия.

Qualifications

• Требуется 5–8 лет hands-on опыта в Google Ads и Microsoft Ads, не просто надзор за чьими-то кампаниями.

Responsibilities

• Ведение аккаунтов Google Ads и Microsoft Ads across Search, Shopping, Performance Max, Demand Gen, Display и YouTube.
• Разработка стратегий платного поиска под бизнес-цели.
• Оптимизация ставок и бюджета, структура аккаунтов для выручки, ROAS и CPA.
• Проведение исследовательских запросов и расширение семантики, работа с мин-ключами и типами соответствия.
• Проведение A/B тестов по объявлениям, креатива, аудиториям и стратегиям ставок.
• Анализ эффективности через GA4, Explorations, воронки, атрибуция и e-commerce.
• Развитие полного роста платного трафика через оптимизацию фида, remarketing и масштабирование US/EU

Skills

Google Ads

Microsoft Ads

Smart bidding / tROAS / tCPA

GA4 / Google Analytics 4

Analytics & reporting

Excel / Sheets

English fluency

E-commerce revenue focus

Tools

Google Ads Editor

Microsoft Advertising Editor

Pivot tables

Excel

Job description

Описание:

The company operates an international e-commerce product in the gaming space, a category leader in the US and Europe with a large global user base and eight-figure annual revenue. It has a mature product, serious budgets, a product-driven culture, low bureaucracy, and encourages experiments, including AI-driven ones.

Задачи:

• Own Google Ads and Microsoft Ads accounts across Search, Shopping, Performance Max, Demand Gen, Display, and YouTube
• Build paid search strategies around business goals
• Optimize bids, budgets, and account structures for revenue, ROAS, and CPA
• Conduct advanced keyword research and semantic expansion, and manage negative keywords and match types
• Run and scale A/B tests across ads, creatives, audiences, and bidding strategies
• Analyze performance through GA4, including Explorations, funnels, attribution, and e-commerce, plus end-to-end analytics
• Drive full-funnel paid growth through product feed optimization, remarketing, and US/EU scaling

Требования:

• 5–8 Years of recent, continuous hands-on Google Ads and Microsoft Ads experience, not merely overseeing campaigns run by someone else
• Experience with international, large-budget accounts across US and EU markets
• Knowledge of smart bidding (tROAS, tCPA, value-based bidding), auction mechanics, ad rank, and Quality Score
• Expert-level proficiency in Google Ads Editor, Microsoft Advertising Editor, Excel/Sheets, pivot tables, and reporting
• 5+ Years of experience with e-commerce products, focused on revenue, ROAS, CPA, and LTV
• Fluent English, written and spoken
• Будет плюсом: gaming industry experience, web + app marketing, cross-channel paid media, BI reporting, valid Google Ads / Analytics certifications

Условия:

• Salary in USD, up to USD 10,000 per month
• Flexible schedule judged on results, not hours online
• Professional courses, training, and English lessons covered
• Product environment with real ownership and autonomy