Описание
RichAds is an advertising platform offering push, popunder, direct click, pre-roll formats, and proprietary traffic sources.
Задачи
- Take over the day-to-day management of the commercial organization from the CEO
- Own revenue and gross margin targets across assigned business areas
- Make operational decisions on launches, pricing, and commercial budgets
- Lead weekly business reviews and ensure execution against commercial plans
- Increase the share of direct gambling revenue within the company's overall revenue
- Grow average client budgets and gross margin per direct account
- Drive repeat budgets from newly acquired clients rather than one-time test campaigns
- Develop scalable premium commercial packages based on validated market demand
- Manage the sales pipeline based on confirmed budgets and expected gross profit rather than lead volume
- Drive gross profit growth from video products
- Grow gross profit generated by proprietary and exclusive traffic
- Increase revenue, fill rate, and margin of proprietary traffic across key gambling GEOs
- Provide regular business reporting to the CEO
- Drive decision-making based on data
- Build commercial forecasts based on confirmed budgets and expected gross profit
Требования
- 5+ Years of experience in programmatic advertising, affiliate marketing (DSP, SSP, ad networks), or commercial leadership within the Gambling / iGaming industry
- Strong understanding of advertising formats including push, popunder, direct click, and in-stream / pre-roll
- Proven experience launching and scaling advertising products to revenue targets
- Experience managing Sales and/or Account Management teams of 5+ people
- Strong understanding of gross margins, infrastructure costs, and commercial unit economics
- Experience owning commercial performance with P&L responsibility
- Strong hands-on experience in Gambling, Betting, or Casino
- Understanding of CPC buying models, advertiser KPIs, and postback optimization
- Ability to independently analyze cohorts, client retention, win rate, eCPM across SSPs, GEOs, and publishers
- Ability to own analysis, conclusions, and commercial decisions while delegating data preparation
- Practical use of AI tools (Claude, GPT, etc.) for analysis, reporting, and outbound activities
- Experience automating operational and commercial processes
- Experience building and leading Business Development teams
- Experience launching and scaling new business directions within an existing company
- Upper-Intermediate or higher English
- Native or near-native Russian proficiency
- Direct communication and willingness to address difficult topics openly
- Fast decision-making and comfort operating under uncertainty
- Strong sense of ownership and accountability
- Ability to balance team support with high performance expectations
- Low-ego approach with no interest in internal politics or hierarchy
- Nice to have: Experience with Dating, Sweepstakes, Crypto, Finance, or Utilities / Antivirus
Условия
No conditions specified