PPC & SEO Specialist — Drive Conversions & Visibility

Town Fair Tire; East Haven (CT); On-site; USD 54,400 - 74,100; Full time

Job summary

A leading tire company is seeking a PPC & SEO Specialist to optimize paid search campaigns and manage SEO initiatives. The candidate will utilize strong analytical skills to improve visibility and drive qualified traffic. Ideal candidates will have a Bachelor’s degree and 2–4+ years of PPC and SEO experience, as well as a proficiency in Google Analytics and ad platforms. This full-time role is based in East Haven, CT, offering a competitive salary between $54,400 and $74,100.

Qualifications

• 2–4+ years of hands-on experience in PPC and SEO management.
• Strong understanding of on-page, off-page, and technical SEO.
• Experience with e-commerce or automotive/tire industry preferred.

Responsibilities

• Plan, create, and manage campaigns across paid platforms.
• Optimize website content, metadata, and landing pages.
• Build dashboards and performance reports using analytics tools.

Skills

PPC management

SEO best practices

Google Ads

Analytical skills

Copywriting

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Google Analytics

Bing Ads

SEMrush

Ahrefs

Moz

Job description

A leading tire company is seeking a PPC & SEO Specialist to optimize paid search campaigns and manage SEO initiatives. The candidate will utilize strong analytical skills to improve visibility and drive qualified traffic. Ideal candidates will have a Bachelor’s degree and 2–4+ years of PPC and SEO experience, as well as a proficiency in Google Analytics and ad platforms. This full-time role is based in East Haven, CT, offering a competitive salary between $54,400 and $74,100.