PPC/SEM Growth Lead — Education Marketing

Sales Hatch; Linden (NJ); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health insurance subsidy

Paid holidays and PTO

401(k) program

Job summary

A fast-growing education and training company in New Jersey is seeking a PPC/SEM Manager to lead their paid search strategy and execution across multiple platforms. Ideal candidates will have 4+ years of experience in managing PPC or SEM campaigns, strong analytical skills, and a creative mindset. Responsibilities include optimizing campaigns, managing budgets, and collaborating on landing page improvements. The role offers benefits including health insurance and paid time off.

Qualifications

• 4+ years of hands-on experience managing PPC or SEM campaigns.
• Strong understanding of SEM, PPC, SEO, and digital advertising best practices.
• Excellent written and verbal communication skills.

Responsibilities

• Develop, execute, and optimize SEM and PPC campaigns across Google Ads and Microsoft Ads.
• Implement additional advertising strategies across YouTube, Reddit, and other platforms.
• Analyze campaign performance and provide actionable reporting and insights.

Skills

PPC management

SEM strategy

Campaign optimization

Analytical skills

Creative mindset

Tools

Google Ads

Microsoft Ads

Google Analytics

Excel

Google Sheets

Asana

Job description

A fast-growing education and training company in New Jersey is seeking a PPC/SEM Manager to lead their paid search strategy and execution across multiple platforms. Ideal candidates will have 4+ years of experience in managing PPC or SEM campaigns, strong analytical skills, and a creative mindset. Responsibilities include optimizing campaigns, managing budgets, and collaborating on landing page improvements. The role offers benefits including health insurance and paid time off.