Search Specialist

Trader Interactive; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Trader Interactive is seeking a Search Specialist to drive biddable media activation. In this role, you'll manage PPC campaigns, conduct keyword research, and analyze performance metrics. With flexibility to work 100% remotely and a culture focused on innovation, you will play a key part in our digital marketing efforts. Join us for a chance to impact the industry positively in a supportive environment.

Benefits

31 days of paid time off in the first year

Access to LinkedIn Learning

Full benefits package including medical and dental

401K with company match

Wellness program

Qualifications

• 2-4 years of experience in the biddable media space.
• Experience activating search campaigns.
• Strong numerical and computer expertise.

Responsibilities

• Manage paid search campaigns and analyze data to improve performance.
• Develop campaign strategies and optimize PPC campaigns.
• Report on key metrics to measure campaign effectiveness.

Skills

Analytical skills

Communication

Data-driven decision making

Campaign management

Education

College or University degree

Job description

Are you ready to be a big part of something big?

At Trader Interactive, we make buying and selling a great experience. We’re a group of go-getters who decided they didn’t want to settle for the status quo. We come together as one team to build value and drive innovation across our industries - but we have fun while we do it and make sure our people are always our #1 priority.

When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different teams and small enough to connect authentically with leadership.

And one of the best parts? We give you the freedom to work from whatever working location works best for you and your lifestyle - yes, this means you can be 100% remote if you want to be!

What We Offer

• An inclusive and supportive work environment where you can move your career forward and will have the chance to do work that has real, significant impact on the world.
• The opportunity to be a part of a global group of digital marketplace businesses (CAR Group) located across Australia, Brazil, Chile and South Korea - collectively we have around 1,800 team members worldwide, and our Global Talent Exchange Program means you might just find yourself working in one of those businesses sometime soon.
• Plenty of flexible leave options and employee benefits including up to 31 days of paid time off in your first year, continuing education with access to LinkedIn Learning, a full benefits package including medical, dental & vision, 401K with company match, and wellness program.

What You’ll Do:

The Search Specialist is a hard-working, analytical and dynamic digital media professional with client focus in mind. You are part of the next generation of data-driven optimization experts, making a lasting impression as we advance our biddable media activation offering.

As a Search Specialist, you are responsible for development of strategic biddable media recommendations, for your book of business. Upon approval from the client, Search Specialist will own the development of their own search campaign. Search Specialist will manage paid search campaigns and other pay-per-click (PPC) marketing activities to drive traffic and customers to a website. The main focus of the role is to optimize online visibility, conduct keyword research, implement PPC strategies, and analyze data to improve campaign performance. The Search Specialist will deeply care about proper execution and service levels provided with best-in-class collaboration across multiple teams.

Key Responsibilities:

• Develop campaign strategy with the internal or external client teams
• Create, manage, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and other search engines.
• Identify relevant keywords and phrases for target audiences and test their effectiveness in campaigns.
• Track, analyze, and report on key metrics such as click-through rates, conversion rates, and ROI to measure campaign effectiveness.
• Identify trends and insights from data analysis to optimize campaigns for better performance, including ad copy, landing pages, and targeting.
• Manage campaign expenses and ensure that budgets are allocated effectively to achieve desired results. Work with internal and external stakeholders to align SEM strategies with overall digital marketing goals. Evaluate the best avenues and draw conclusions that are both data and marketing driven from client campaigns on a tactical level
• Provide advanced actionable insights and implement them to see campaign take shape
• Keep up with new and innovative technology trends

Qualifications:

• College or University degree required
• 2-4 years of experience in biddable media space
• Experience activating search campaigns
• Strong analytical skills to interpret data and make data-driven decisions.
• Ability to communicate effectively with colleagues, stakeholders, and clients.
• Ability to identify and resolve issues that arise in campaigns.
• Experience: Experience with PPC advertising platforms, keyword research, and campaign management.
• Knowledge and passion for performance media outcomes
• Well organized/diligent/detailed oriented
• Strong numerical and computer expertise
• Inquisitive, out of the box thinker
• Accountable

Bonus Points:

• Experience in the commercial vehicle, recreational vehicle, or automotive digital media industries
• Bachelor's degree in Business, Communications, Marketing or related field

So come and join our team - because every role is a big role in our plans to go big.

TI proudly supports a diverse workforce, and we encourage candidates from underrepresented groups to apply. Trader Interactive is an equal opportunity employer where hiring is based entirely on business needs, job requirements, and individual merit.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research

• Industries

  Advertising Services

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