Senior Paid Search Growth Lead

80Twenty; Newark (DE); Hybrid; USD 85,000 - 115,000; Full time

Job summary

A leading recruitment agency is seeking a Paid Search Manager to drive growth for a top US student loan provider. You will manage paid search strategies on platforms like Google Ads and Microsoft Advertising with a focus on lead generation and campaign performance. The ideal candidate has over 4 years of experience managing substantial paid search budgets and a strong analytical background. This hybrid position is based in Newark, DE or Newton, MA, offering a dynamic work environment and impactful responsibilities.

Qualifications

• 4+ years managing paid search at scale in acquisition-focused environments.
• Demonstrated experience managing $1M+ annual paid search budgets with efficiency discipline.
• Strong lead generation background focused on driving volume at efficient acquisition costs.

Responsibilities

• Own paid search strategy and execution across Google Ads and Microsoft Advertising.
• Lead execution across Search, Performance Max, YouTube, and remarketing.
• Manage budget allocation and automated bidding strategies across a $1M+ annual paid search investment.

Skills

Paid search management

Budget management

Performance analysis

Lead generation

Automation in marketing

Tools

Google Ads

Microsoft Advertising

Job description

A leading recruitment agency is seeking a Paid Search Manager to drive growth for a top US student loan provider. You will manage paid search strategies on platforms like Google Ads and Microsoft Advertising with a focus on lead generation and campaign performance. The ideal candidate has over 4 years of experience managing substantial paid search budgets and a strong analytical background. This hybrid position is based in Newark, DE or Newton, MA, offering a dynamic work environment and impactful responsibilities.