PPC Specialist

Sunny Health & Fitness; California; On-site; USD 60,000 - 85,000; Full time

Job summary

Sunny Health & Fitness, City of Industry, CA, is seeking a full-time PPC Specialist to strategize, execute, and optimize paid campaigns across Amazon, Wal-Mart, and Google.

The role focuses on data-driven planning, budget management, and hands-on optimization to drive traffic and revenue while meeting KPI targets.

Qualifications

• Bachelor's degree in Marketing, advertising, or related field.
• 3+ years of Paid Search (PPC) account management.
• Proven expertise running campaigns on Amazon.
• Strong analytics, tracking, and reporting skills (Google Analytics).
• Excellent written and verbal communication.
• Attention to detail and strong organizational skills.
• Basic knowledge of HTML/CSS or Wordpress is a plus.

Responsibilities

• Helping manage day-to-day paid marketing activities across multiple search engine platforms including campaign planning, implementation, budget management, performance analysis, and optimization of paid search campaigns
• Tracking, reporting, and providing analysis on all KPI’s for paid marketing campaigns, including internal and external competitor strategy analysis
• Monitoring and administering web analytics dashboards, reports and key reporting tools while identifying key area’s of importance in alignment with company goals
• Planning, building and implementing data-driven pay-per-click strategies
• Maintaining and monitoring keyword bids, daily and monthly budget caps, negative keywords, campaign targeting placements and other key account metrics

Skills

Paid search

Analytics

Budget management

Communication

Education

Bachelor's degree

Tools

Google Analytics

HTML/CSS

WordPress

Job description

*Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.*

Sunny Health & Fitness is a fast-growing fitness equipment manufacturer seeking a full-time PPC Specialist who will be responsible for helping strategize, execute, and optimize paid marketing campaigns across a variety of online marketplaces, including Amazon, Wal-Mart and Google. The ideal candidate should have a passion for paid marketing, be proactive and data-driven, with experience managing budget allocation while increasing paid traffic and revenue.

Job Duties:

• Helping manage day-to-day paid marketing activities across multiple search engine platforms including campaign planning, implementation, budget management, performance analysis, and optimization of paid search campaigns
• Tracking, reporting, and providing analysis on all KPI’s for paid marketing campaigns, including internal and external competitor strategy analysis
• Monitoring and administering web analytics dashboards, reports and key reporting tools while identifying key area’s of importance in alignment with company goals
• Planning, building and implementing data-driven pay-per-click strategies

• Maintaining and monitoring keyword bids, daily and monthly budget caps, negative keywords, campaign targeting placements and other key account metrics
• Actively testing and analyzing keywords, bid management, ad copy, landing pages and storefronts
• Helping develop and strategize A/B testing in order to drive advertising efficiency, growth and innovation
• Developing landing pages for campaigns and/or assisting with specific direction of their development
• Generating weekly and monthly reporting for all major metrics, including goal and revenue tracking
• Keeping pace with search and PPC industry trends and developments
• Communicating to team and management on project status’, timelines, and results

Qualifications:

• Bachelors’ Degree in Marketing, advertising, or related fields preferred.
• 3+ years of experience in Paid Search (PPC) account management.
• Proven in-depth expertise running successful campaigns on Amazon.
• Strong tracking, analytics, and reporting skills, including Google analytics.
• Exceptional communication skills (both written and verbal).
• Strong attention to detail and organizational skills
• Knowledge of basic web development a plus (HTML/CSS, Wordpress, etc.)