PPC & Campaign Analytics Specialist

Human Coalition; Plano (TX); On-site; USD 60,000 - 85,000; Full time

Job summary

Human Coalition is seeking a Client Marketing Specialist to develop, implement, and optimize client marketing activities across multiple channels, with the goal of increasing the quantity and quality of leads. The role is full-time and onsite in Plano, TX, reporting to the Client Marketing Manager.

The ideal candidate has 3–5 years of marketing experience, strong SEM skills with Google/Microsoft/Yahoo, and solid analytics experience.

Qualifications

• Passionately aligned with the mission and vision of Human Coalition.
• Strong written and verbal communication skills.
• 3-5 years of experience in a marketing role.
• At least 2 years of experience with SEM including Google Ads, Microsoft Advertising, and Yahoo Ads platforms.
• Solid knowledge of web analytics tools such as Google Analytics and Crazy Egg.
• Advanced knowledge of Microsoft Office and Google suite of products.

Responsibilities

• Manage PPC campaigns across channels and budgets.
• Implement bidding strategies to hit lead volume targets and KPIs.
• Analyze performance data to inform decisions.
• Conduct A/B and multivariate tests to improve performance.
• Develop innovative marketing concepts to meet goals.
• Maintain attention to detail and strong project management.
• Communicate insights using data storytelling.
• Coordinate internal and external communications with vendors.

Skills

PPC management

Keyword generation

A/B testing

Campaign optimization

Data analysis

Vendor coordination

Budget management

Reporting

Storytelling

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Microsoft Advertising

Yahoo Ads

Google Analytics

Crazy Egg

DataStudio

DOMO

Salesforce CRM

Job description

Human Coalition is seeking a Client Marketing Specialist to develop, implement, and optimize client marketing activities across multiple channels, with the goal of increasing the quantity and quality of leads. The role is full-time and onsite in Plano, TX, reporting to the Client Marketing Manager.

The ideal candidate has 3–5 years of marketing experience, strong SEM skills with Google/Microsoft/Yahoo, and solid analytics experience.