POS Sales Executive

Cardinal Business Equipment; St. Louis (MO); On-site; USD 90,000 - 120,000; Full time

Job summary

Cardinal Business Equipment, based in St. Louis, MO, seeks a Sales Executive to own the full sales cycle on-site. You will identify prospects, conduct presentations, prepare proposals, and coordinate with internal teams to ensure accurate delivery and support.

You will build a robust pipeline, travel locally to client sites, and leverage CRM tools to track activities. The role offers salary plus commissions with potential to earn $90k–$120k annually.

Qualifications

• Demonstrated skills in prospecting, lead generation, and pipeline management.
• Experience with consultative selling and negotiation to tailor proposals.
• Strong communication, presentation, and interpersonal skills to build long-term relationships.
• Solid organizational and time-management skills with CRM proficiency.

Responsibilities

• Identify and qualify prospects, conduct in-person and virtual sales presentations.
• Manage full sales cycle from initial contact through closing and follow-up.
• Build and maintain a sales pipeline; track activities in CRM and coordinate with internal teams.

Skills

Prospecting

Lead generation

Pipeline management

Consultative selling

Negotiation

Relationship building

Education

Bachelor's degree in Business/Marketing or related field

Tools

CRM software

Office productivity tools

Job description

Cardinal Business Equipment is a St. Louis–based provider of POS technology and software solutions for restaurants and retail businesses of multi-site and SMB merchants. The company focuses on delivering reliable products and responsive service to help clients operate efficiently and cost-effectively. Team members collaborate closely with customers to understand their workflows and recommend technology that supports productivity and growth. Cardinal Business Equipment values integrity, long-term relationships, and a customer-centric approach, creating an environment where sales professionals can build a stable, rewarding career.

Role Description

This is a full-time, on-site Sales Executive role based in St. Louis, MO. The Sales Executive is responsible for identifying and qualifying prospects, conducting in-person and virtual sales presentations, and managing the full sales cycle from initial contact through closing and follow-up. Daily activities include building and maintaining a pipeline, meeting with existing and prospective clients, preparing proposals and quotes, and coordinating with internal teams to ensure accurate product delivery and support. The role also involves tracking sales activities in CRM tools, analyzing customer needs, and staying informed about POS technology trends to position Cardinal Business Equipment’s solutions effectively. The Sales Executive is expected to meet or exceed sales targets while providing professional, consultative experience to all clients.

Job Type:

Full time day

Qualifications

• • Demonstrated skills in prospecting, lead generation, and pipeline management, with the ability to consistently identify and pursue new business opportunities.
• • Experience with consultative selling, solution-based sales, and negotiation, including the ability to tailor proposals to diverse customer needs.
• • Strong communication, presentation, and interpersonal skills, with the capacity to build trust and maintain long-term customer relationships.
• • Solid organizational and time-management skills, including proficiency with CRM software and basic office productivity tools.
• • Understanding of the types of restaurant software (eg, legacy, cloud, mobile & tablet, self-service kiosk, all-in-one vs integrated) is preferred but not required.
• • Understanding of Point-Of-Sale solutions (e.g., touchscreens, printers, tablets, kitchen video, payment systems, reward programs) is preferred but not required.
• • Ability to work on-site, travel locally to client locations, and adapt to a fast-paced, target-driven environment.
• • Prior B2B sales experience is highly beneficial; a bachelor’s degree in Business, Marketing, or a related field is preferred but equivalent experience will be considered.

Compensation. Salary + Commissions. As a successful seasoned Sales Executive, you can expect annual income in the range of $90k to $120k