Portfolio Strategy Manager: Growth & GTM Excellence

Mars, Incorporated and its Affiliates; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Benefits offered by this job

Company bonus

Mars University

Job summary

Mars, Incorporated and its Affiliates in Chicago, IL is seeking a Manager, Portfolio Strategy to orchestrate growth initiatives across a multi-category portfolio, leveraging data-driven insights and cross-functional partnerships. You will lead strategic initiatives, optimize GTM and investment, define portfolio roles, and steer agile teams from concept to launch while navigating ambiguity.

This role offers Mars University development and a competitive compensation package.

Qualifications

• Bachelor’s degree in Marketing, Strategy, Business Administration, or related field required (MBA preferred).
• 4+ years of experience in CPG, with a strong background in Brand Strategy, Strategic Planning, Category Management, or Go-To-Market/Trade Strategy, including
• Hands-on experience leveraging syndicated data, consumer insights, and shopper insights to identify growth opportunities and inform portfolio choices.
• Strong stakeholder management
• Innovation and pipelining management experience
• Strong end-to-end project management capabilities
• Comfortability managing high levels of ambiguity
• Experience with coordinating complex, multi-stakeholder initiatives under tight timelines.
• Strong communication, networking, and presentation skills
• Strong knowledge of excel and PowerPoint

Responsibilities

• Strategic Initiative Execution: Lead the execution of key strategic initiatives designed to unlock step-change volume, market share, and household penetration growth across the entire portfolio.
• Innovation Performance Excellence: Analyze and build capability around historical innovation performance, translating past launch learnings into scalable, repeatable best practices that optimize future success rates.
• Go-To-Market (GTM) & Investment Optimization: Partner with Sales, Trade Marketing, and Brand Activation to evaluate and improve GTM execution, distribution playbooks, and promotional investment strategies to ensure maximum ROI.
• Challenger Brand & Portfolio Role Definition: Identify challenger brand strategies and define the role each brand plays within the broader portfolio, ensuring clear choices on where to win, how to compete, and how resources should be prioritized.
• Cross-Functional Orchestration: Lead agile, multi-disciplinary teams (R&D, Sales, Finance, External Agencies) to rapidly develop, pressure-test, and scale complex projects from concept to commercial execution.
• Ad-Hoc Strategic Projects: Support the Line Manager on high-priority strategic briefs, business case developments, and executive presentations addressing competitive threats, regulatory shifts, or macroeconomic trends.

Skills

Brand strategy

Stakeholder management

Data-driven growth

Communication & presentation

Education

Bachelor's degree in Marketing/Strategy/Business Administration

MBA

Tools

Excel

PowerPoint

Job description

Mars, Incorporated and its Affiliates in Chicago, IL is seeking a Manager, Portfolio Strategy to orchestrate growth initiatives across a multi-category portfolio, leveraging data-driven insights and cross-functional partnerships. You will lead strategic initiatives, optimize GTM and investment, define portfolio roles, and steer agile teams from concept to launch while navigating ambiguity.

This role offers Mars University development and a competitive compensation package.