Portfolio Marketing Specialist – Real Estate Growth

Greystar; Houston (TX); Presencial; USD 55.000 - 75.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, Dental, Vision

Paid Time Off

Holiday & Vacation

Housing discount

Sabbatical after 10 years

401(k) with company match

Parental leave

Employee assistance program

Descripción de la vacante

Greystar is seeking a Marketing Associate to collaborate with onsite teams and regional leadership to craft customized marketing strategies and ensure consistent deployment across a portfolio. You will partner with internal and external groups to implement strategic plans aligned with community goals.

The role involves supporting social media, email marketing, and digital campaigns, analyzing performance data, and coordinating branding efforts across assets, with potential for senior

Responsabilidades

• Serves as primary marketing contact for Onsite and Operations teams for an assigned portfolio of sites.
• Provides ongoing marketing support to community teams, business leaders, and clients on a dedicated portfolio of assets.
• Develops tactical marketing campaigns and asset marketing strategies that promote each community’s brand and achieves its business goals over the life of the asset.
• Assists onsite teams with establishing and implementing social media strategy, email marketing, advertising websites, content and overall customer experience.
• Analyzes reports and presents marketing performance data to internal and external clients by gathering and researching available sources of business intelligence data, partnering with revenue management, and proactively monitoring asset status to set short‑and long‑range marketing plans.
• Communicates via webinars, live presentations, social media tools, website content, training manuals, and participation in major internal and external events to enhance engagement and satisfaction of internal and external clients.
• Recommends preferred design agencies, consults on creative scope of work, distributes requests for proposals, and project manages property branding initiatives to ensure high quality and timely completion of branding deliverables.
• Manages and organizes the storage of all marketing assets and maintains digital assets.
• Meets with advertising and marketing partners on a regular cadence, reviews proposed service contracts to confirm preferred rates and ideal service levels, recommends creative service providers, monitors and manages advertising suppliers for product performance and service quality, and fine tunes services/budgets in place as needed to achieve optimal results that support asset performance goals.
• Manages onboarding and offboarding of communities within assigned portfolio.
• Supports and collaborates on new business development regionally.
• Supports and contributes to marketing budget recommendations at each individual asset and monitors spend to align with ROI benchmarks.
• Provides technical guidance and support to onsite and corporate teams as well as colleagues to include troubleshooting challenges discovered as onsite teams audit digital ad channels for accuracy.
• Collaborates with our national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level.
• Senior role may be assigned based on experience and/or complexity of responsibilities assigned.

Descripción del empleo

Greystar is seeking a Marketing Associate to collaborate with onsite teams and regional leadership to craft customized marketing strategies and ensure consistent deployment across a portfolio. You will partner with internal and external groups to implement strategic plans aligned with community goals.

The role involves supporting social media, email marketing, and digital campaigns, analyzing performance data, and coordinating branding efforts across assets, with potential for senior