Portfolio Brand Lead: Strategy, Scope & Speed

Carey International Group, LLC; Orlando (FL); On-site; USD 70,000 - 110,000; Full time

Job summary

Carey International Group, LLC is seeking a Brand Marketing Manager to bridge business leadership and the brand marketing team across its family of companies. You will shape brand strategy, define positioning, and ensure timely delivery of marketing initiatives.

The role requires collaboration across business units, strong project-management discipline, and a track record of delivering high-quality brand work in a fast-paced environment.

Qualifications

• 3–5 years of experience in brand marketing, brand strategy, marketing project management, or a closely related field.
• Demonstrated experience contributing to or owning brand positioning, messaging, copywriting and brand architecture decisions.
• Demonstrated experience managing multiple concurrent projects and stakeholders in a fast-paced environment.

Responsibilities

• Define brand strategy inputs and maintain brand standards across sub-brands and campaigns.
• Translate business goals into brand strategy inputs—audience definition, positioning, messaging pillars, GTM approach.
• Serve as a steward of brand standards and guidelines for consistency across the portfolio.
• Bring market, competitive, and audience insight to strategic discussions on brand presence and investing.
• Define scope, goals, deliverables, and timelines for new initiatives with clear documents.
• Log and track marketing requests and projects in the project management system.
• Facilitate prioritization discussions balancing urgency, capacity, and impact across brands.
• Provide regular status updates and pipeline visibility to stakeholders.

Skills

Brand marketing

Brand strategy

Project management

Stakeholder management

Documentation

Communication

Tools

Asana

Monday.com

Wrike

Job description

Carey International Group, LLC is seeking a Brand Marketing Manager to bridge business leadership and the brand marketing team across its family of companies. You will shape brand strategy, define positioning, and ensure timely delivery of marketing initiatives.

The role requires collaboration across business units, strong project-management discipline, and a track record of delivering high-quality brand work in a fast-paced environment.