Porsche Marketing Lead — GTM & Community Growth

FCP Euro Inc.; Milford (CT); Hybride; USD 80 000 - 120 000; Plein temps

Avantages offerts par ce poste

Medical, Dental, Vision insurance

Paid Time Off 120 hours

401(k) with company match

Discounted catalog parts

Résumé du poste

FCP Euro is seeking a Porsche Marketing Lead based in Milford, CT. You will connect Porsche products with communities, shaping product and marketing strategies, and acting as a link between teams and customers.

You will manage annual Market Penetration Strategies and collaborate on technical content, buyer’s guides, and videos. The role requires hands-on marketing experience with Porsche vehicles, strong communication, and the ability to work across teams in a fast-paced environment.

Qualifications

• Minimum 3 years in Automotive and/or Marketing industries with make/model knowledge.
• Ability to translate technical information for varied audiences.
• Experience in brand and product marketing to drive awareness and revenue.

Responsabilités

• Own Make/Model Market Penetration Strategy and drive growth.
• Drive cross-functional alignment across Product, Marketing, Content, Sales, and Operations.
• Develop MPS documentation and comprehensive content strategy.
• Serve as Make-Level SME guiding strategy and execution.
• Maintain product and content accuracy across marketing materials.
• Lead GTM strategy for make-specific launches and campaigns.
• Create GTM plans and briefs with timelines and KPIs.
• Monitor trends, pricing, and repair patterns to inform reporting.

Connaissances

Market penetration

Team collaboration

Content strategy

On-camera performance

Data analytics

Project management

Technical product knowledge

Formation

Bachelor's degree

Outils

Google Suite

Microsoft Office

Description du poste

FCP Euro is seeking a Porsche Marketing Lead based in Milford, CT. You will connect Porsche products with communities, shaping product and marketing strategies, and acting as a link between teams and customers.

You will manage annual Market Penetration Strategies and collaborate on technical content, buyer’s guides, and videos. The role requires hands-on marketing experience with Porsche vehicles, strong communication, and the ability to work across teams in a fast-paced environment.