Media Buyer (Republican)

Empower Strategies; Washington (District of Columbia); Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible PTO

Health insurance

Commuter benefits

Job summary

Empower Strategies Consulting is seeking a Digital Media Buyer to lead strategic digital ad campaigns across Meta, Google Ads, YouTube, DSPs and CTV networks. The role emphasizes data-driven decision making and effective budget management for conservative political and advocacy campaigns.

You will collaborate with creative strategists and client managers to ensure messaging aligns with media, optimize campaigns in real-time, and contribute insights in client meetings.

Qualifications

• 5+ years of direct experience in programmatic media buying.
• Experience with DSPs and major ad platforms.
• Ability to optimize campaigns and manage budgets.
• Experience with conservative campaigns or PACs is a strong plus.

Responsibilities

• Design and deploy digital ad campaigns on platforms such as Meta, Google Ads, YouTube, DSPs, and CTV networks.
• Oversee budget allocation, campaign pacing, and performance reporting.
• Analyze real-time data to optimize campaigns for maximum impact.
• Partner with creative strategists and client managers to ensure seamless integration of messaging and media.
• Contribute insights during client meetings to drive campaign success

Skills

Programmatic media buying

Budget management

Data analysis

Advertising metrics

Tools

Meta Ads

Google Ads

YouTube

DSPs

CTV platforms

Job description

Empower Strategies Consulting is hiring a Digital Media Buyer to spearhead dynamic digital ad campaigns across social platforms, streaming video, and connected TV, championing conservative values. This role is tailored for a data-driven professional with expertise in programmatic media buying, ready to take charge of strategic ad placements for clients advancing right-of-center political and advocacy initiatives.

Key Responsibilities

• Design and deploy digital ad campaigns on platforms such as Meta, Google Ads, YouTube, DSPs, and CTV networks.
• Oversee budget allocation, campaign pacing, and performance reporting.
• Analyze real-time data to optimize campaigns for maximum impact.
• Partner with creative strategists and client managers to ensure seamless integration of messaging and media.
• Contribute insights during client meetings to drive campaign success

Who We're Looking For

• A strategic thinker with a passion for dissecting digital ad performance.
• An independent operator who thrives on managing complex campaigns from concept to completion.
• Comfortable navigating the fast-paced, high-pressure world of conservative political campaigns.
• Excited by client collaboration, rapid campaign cycles, and cross-team synergy.

Qualifications:

• 5+years of direct experience in programmatic media buying, including hands-on use of ad platforms and DSPs.
• Demonstrated ability to optimize campaigns and manage budgets effectively.
• In-depth knowledge of digital advertising metrics and KPIs.
• Experience with conservative campaigns or PACs is a strong plus.

Why You'll Love the Role!

• Contribute to high-impact conservative campaigns and independent expenditures.
• Join a tight-knit, mission-driven team with opportunities for growth and leadership.
• Salary: $120,000 - $150,000 base
• Location: Remote in the DMV area
• Benefits: Flexible PTO, health insurance, and commuter benefits