Policy Campaign Content Lead

National Rural Electric Cooperative Association; Arlington (VA); On-site; USD 97,000 - 120,000; Full time

Job summary

National Rural Electric Cooperative Association in Arlington, VA is seeking a Government Relations Content Program Manager to plan, create, and manage content that supports advocacy, grassroots efforts, and national policy engagement.

The ideal candidate will develop multi‑channel content for social media, short‑form video, digital campaigns, and stakeholder outreach, translating policy into accessible messages across audiences, with five in‑office days required.

Qualifications

• Bachelor's degree in political science, government, communications, or related field.
• 3+ years of content development for advocacy, public affairs, or related programs.
• Experience across multiple channels: social media, digital, video.
• Experience translating policy into audience-focused content.

Responsibilities

• Develops and executes content plans that support federal and state advocacy campaigns, grassroots engagement programs, political activities, and broader communications objectives.
• Creates, edits, and manages content across social media, short-form video, reels, digital campaigns, websites, email communications, and advocacy engagement platforms.
• Develops content calendars aligned to campaign milestones, policy developments, legislative activity, advocacy priorities, and organizational goals.
• Produces and coordinates content assets, including videos, reels, graphics, written content, testimonials, advocate stories, campaign toolkits, and digital engagement materials.
• Identifies opportunities to tell stories that highlight cooperative voices, advocacy priorities, policy impacts, grassroots engagement, and political program results.
• Translates complex policy, legislative, and advocacy issues into clear, accessible content tailored to different audiences.
• Adapts content and messaging for different audiences, geographies, advocacy objectives, platforms, and communication channels.
• Collaborates with internal stakeholders, subject matter experts, Government Relations staff, Communications teams, and external partners to develop content and ensure accuracy, consistency, and timely execution.

Skills

Content development

Advocacy

Social media management

Video content production

Scripting & production coordination

Education

Bachelor's degree in political science, government, communications, or related field

Tools

AI-enabled tools

Job description

National Rural Electric Cooperative Association in Arlington, VA is seeking a Government Relations Content Program Manager to plan, create, and manage content that supports advocacy, grassroots efforts, and national policy engagement.

The ideal candidate will develop multi‑channel content for social media, short‑form video, digital campaigns, and stakeholder outreach, translating policy into accessible messages across audiences, with five in‑office days required.