Advocacy Content Lead for Grassroots Campaigns

NRECA; Arlington (VA); On-site; USD 97,000 - 120,000; Full time

Job summary

NRECA's Government Relations team seeks a Political Program Content Manager to plan, create, and manage content supporting federal and state advocacy, grassroots programs, and national policy forums. The ideal candidate has expertise in multi-channel content, social media, video, and digital campaigns.

This role requires 5 in-office days with flexibility, and a Bachelor’s degree in political science or related field.

Qualifications

• 3+ years of experience developing content for advocacy, public affairs, government relations, associations, coalitions, grassroots initiatives or issue-based campaigns.
• Experience creating and managing content across multiple channels, including social media, digital communications, video, and multimedia platforms.
• Experience with short-form video, reels, and emerging digital content formats, including scripting and production coordination.
• Experience translating policy, legislative, or advocacy issues into audience-focused content.

Responsibilities

• Develops and executes content plans that support federal and state advocacy campaigns, grassroots engagement programs, political activities, and broader communications objectives.
• Creates, edits, and manages content across social media, short-form video, reels, digital campaigns, websites, email communications, and advocacy platforms.
• Develops content calendars aligned to campaign milestones, policy developments, legislative activity, advocacy priorities, and organizational goals.
• Produces and coordinates content assets, including videos, reels, graphics, written content, testimonials, advocate stories, campaign toolkits, and digital engagement materials.
• Identifies opportunities to tell stories that highlight cooperative voices, advocacy priorities, policy impacts, and grassroots engagement.
• Translates complex policy, legislative, and advocacy issues into clear, accessible content tailored to different audiences.
• Adapts content and messaging for different audiences, geographies, advocacy objectives, platforms, and communication channels.
• Collaborates with internal stakeholders, subject matter experts, Government Relations staff, Communications teams, and external partners to develop content and ensure accuracy, consistency, and timely execution.

Education

Bachelor's degree in political science, government, communications, or related field

Tools

AI-enabled tools

Job description

NRECA's Government Relations team seeks a Political Program Content Manager to plan, create, and manage content supporting federal and state advocacy, grassroots programs, and national policy forums. The ideal candidate has expertise in multi-channel content, social media, video, and digital campaigns.

This role requires 5 in-office days with flexibility, and a Bachelor’s degree in political science or related field.