PM, Lead Generation

LinkedIn; New York (NY); Hybrid; USD 126,000 - 207,000; Full time

Job summary

LinkedIn is seeking a Product Manager to drive development of lead generation advertising products across our forms and post-click experiences. The role partners with multiple LinkedIn lines of business and cross-functional teams to deliver value for demand-gen marketers and theirJTBDs.

The position emphasizes UX-focused thinking, outcome-driven marketing, and integration across owned experiences and 3P partners. This hybrid role impacts the LinkedIn ecosystem and broader business goals.

Qualifications

• BS/BA in a technology-related field or equivalent experience.
• Minimum 2+ years in product management or an equivalent role.

Responsibilities

• Build user experiences that are valuable, simple and intuitive and seamlessly integrate into LinkedIn’s member and company-focused products and 3P products and platforms
• Partner closely with our LoBs to help enable advertising-based outcomes
• Make data-driven decisions on how best to solve member and customer challenges by pulling and analyzing data from multiple sources
• Drive product strategy, planning, and detailed product requirements to solve these problems and create value for customers
• Generate buy-in and excitement with key stakeholders and executives across LinkedIn
• Contribute toward a team culture focused on high velocity decision making, deep care, and learning
• Define product metrics, objectives, and key results to help guide and measure the success of initiatives and ramps

Skills

Product Management

Advertising Product

Advertising Technology Integrations

ABM

Data Analysis

Education

BS/BA Degree in a technology related field

Job description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role can be based in the New York, Mountain View, Sunnyvale locations.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

We are looking for a self-driven and passionate Product Manager to drive development of our lead generation advertising products, specifically our form experience and post-click products across our flagship and campaign manager experiences. This role is expected to deliver member and customer value by enabling the use of lead generation products through simple experiences that meet the needs of the JTBDs of demand gen marketers. This role requires someone to work closely with other LinkedIn LOBs (e.g. Talent Solutions, Marketing Solutions, Sales Solutions, Consumer Product) and various cross-functional partners (e.g. data science, design, engineering, marketing, BD) to deliver the best end-solution based on different ways B2B marketers can get value from the LinkedIn platform.

This role requires a product thinker with strong UX skills, a deep understanding of outcome-driven marketing, and experience with both design and technical integrations of advertising products into owned and operated experiences as well as 3P partner applications. It is a highly visible and impactful role that spans the entire LinkedIn ecosystem and is crucial for LinkedIn to accomplish its mission.

Responsibilities

• Build user experiences that are valuable, simple and intuitive and seamlessly integrate into LinkedIn’s member and company-focused products and services and 3P products and platforms

• Partner closely with our LoBs to help enable advertising-based outcomes

• Make data-driven decisions on how best to solve member and customer challenges by pulling and analyzing data from multiple sources

• Drive product strategy, planning, and detailed product requirements to solve these problems and create value for customers

• Generate buy-in and excitement with key stakeholders and executives across LinkedIn

• Contribute toward a team culture focused on high velocity decision making, deep care, and learning

• Define product metrics, objectives, and key results to help guide and measure the success of initiatives and ramps

Qualifications

Basic Qualifications:

• BS/BA Degree in a technology related field OR equivalent experience

• 2+ years of experience in product management or equivalent role

Preferred Qualifications:

• Experience in advertising product and technology integrations, specifically focused on Lead Generation and ABM

• Experience building b2b products with a demonstrated ability to drive product planning, development and launch

• Experience in UX design and experimentation

• Familiar with interaction patterns across forms, chat, and messaging products

• Familiar with ads buying technology from LinkedIn and others (e.g. Meta, Google).

• Ability to communicate findings clearly to both technical and non-technical audiences

Suggested Skills:

• Product Management
• Advertising Product
• Advertising Technology Integrations
• ABM
• Data Analysis

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $126,000 to $207,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

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