Player Marketing Intern (MBA)

Epic Games; Cary (NC); On-site; USD 28,000 - 34,000; Part time

Job summary

Epic Games is seeking an MBA Player Marketing Intern to support player-facing campaigns across the Fortnite ecosystem, focusing on third-party games and content.

You'll define KPIs, track performance, and partner with development teams to ensure campaigns resonate with players while turning insights into best practices for future launches.

Qualifications

• MBA candidate with a passion for games and understanding of player communities.
• Experience working with external partners, licensors, or IP holders.
• Ability to manage multiple internal and external stakeholders.
• Experience building marketing campaigns, especially for player-facing or consumer products.
• Comfort with analytics and reporting: pulling data, building reports, and explaining what the numbers mean.
• Strong written and verbal communication.

Responsibilities

• Run player-facing marketing campaigns across the Fortnite ecosystem for new experiences.
• Collaborate with developer and studio teams to represent games to players.
• Define KPIs, track performance, and report results and learnings.
• Partner cross-functionally with brand, creative, partnerships, and other teams to launch campaigns.
• Document outcomes and turn learnings into best practices for future launches.

Skills

Gaming passion

Partner experience

Stakeholder mgmt

Campaigns

Analytics

Communication

Education

MBA candidate (pursuing)

Job description

WHAT MAKES US EPIC?

At the core of Epic's success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it's building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we're always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. We're constantly innovating to raise the bar of engine and game development.

MARKETING

What We Do

We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

PLAYER MARKETING INTERN (MBA)

What You'll Do

We're looking for an MBA Player Marketing Intern to help run player-facing marketing campaigns across the Fortnite ecosystem, focused on third-party games and content. You'll run campaigns for developer-built experiences that drive awareness, engagement, and retention. You'll also measure the results and turn what you learn into best practices the team can reuse. You'll work directly with the Director of Player Marketing.

In this role, you will

• Run marketing campaigns for new developer-built experiences as they launch in the Fortnite ecosystem
• Work with developer and studio teams to best represent their games to players
• Define KPIs for each campaign, track performance, and report results and learnings
• Partner cross-functionally with shared service teams, including brand, creative, partnerships, and others, to launch campaigns
• Document what worked and what didn't, and turn it into best practices for future launches

What We're Looking For

• Currently pursuing an MBA
• Genuine passion for games and an understanding of player and creator communities
• Experience working with external partners, licensors, or IP holders
• Ability to manage multiple internal and external stakeholders
• Experience building marketing campaigns, especially for player-facing or consumer-facing products
• Comfort with analytics and reporting: pulling data, building clear reports, and explaining what the numbers mean
• Strong written and verbal communication

This internship has a flexible start date in 2027. Recruitment will be ongoing until teams find an ideal match. Applicants must be legally authorized to work in the posting location for the duration of the internship. For more information about Epic's Early Career Program, visit epicgames.com/earlycareers. This is going to be Epic!

About Us

Epic Games is a leading interactive entertainment company. For over 30 years we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.

Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.

Like what you hear? Come be a part of something Epic!