Director, Player Marketing

Epic Games; United States; Remote; USD 190,000 - 307,000; Full time

Job summary

Epic Games is seeking a Player Marketing Director to lead player-facing marketing strategy across the Fortnite ecosystem, focusing on third-party content and games. You’ll connect games to players, translating insights into campaigns that boost awareness, engagement, and retention at scale, while shaping launch plans for new experiences.

You’ll bring rigor to planning, measurement, and storytelling, building a team and reporting to the Senior Director of Marketing.

Qualifications

• 8+ years of marketing experience, including player, lifecycle, or growth marketing for games or other live, player-facing products.
• Experience building growth strategy and campaigns across a portfolio of titles rather than a single game.
• Strong quantitative and analytical skills, with hands-on experience in marketing analytics, experimentation/A-B testing, attribution, and funnel measurement.
• Track record of prioritizing ruthlessly across a high volume of concurrent workstreams.
• Excellent executive presence and communication — able to tell a clear, credible story about strategy and impact to senior leadership.
• Experience working with external partners, licensors, or IP holders.
• Comfort operating with ambiguity and adapting plans as new titles and experiences take shape.
• Genuine passion for games and an understanding of player and creator communities.
• Experience adapting marketing strategies and campaigns across different regional markets and audiences.
• Experience managing and developing direct reports.

Responsibilities

• Own player marketing strategy and execution across a portfolio of 2nd & 3rd party content in the Fortnite ecosystem, including UEFN games, developer-built experiences and more
• Lead marketing planning for new experiences and IP programs as they move toward launch, partnering closely with product and studio teams from early development onward
• Build and scale a data-driven marketing practice: define KPIs, build real funnel and player visibility, run experiments, and report results and ROI clearly to senior leadership
• Own genre-focused campaigns, in-game live events, and IP partnership marketing across the portfolio
• Manage, coach, and grow a team of marketing managers, helping the team focus on the highest-impact work rather than spreading thin across every request
• Partner cross-functionally with brand, creative, community, PR, partnerships, data science, product, paid media, and publishing teams, and manage relationships with external partners
• Represent player marketing in executive conversations — clear, confident, well-prepared storytelling on strategy and impact, not just status updates

Skills

Marketing leadership

Growth marketing

Data analysis

Experimentation

Executive communication

Partner management

IP partnerships

Cross-functional

Regional strategy

Team management

Job description

WHAT MAKES US EPIC?

At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

MARKETING

What We Do

We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

What You'll Do

Epic Games is looking for a Player Marketing Director to lead player-facing marketing strategy across the Fortnite ecosystem — focused on third-party content and games. This role owns the connection between our games and our players, turning insight into campaigns that drive awareness, engagement, and retention at scale, while helping stand up marketing plans for new experiences moving toward launch.

You’ll bring rigor to how the team plans, measures, and prioritizes: building real player-funnel visibility, a stronger measurement and experimentation practice, and clear, executive-ready storytelling around impact. You’ll manage a small team of marketing managers and report directly to the Senior Director of Marketing.

In this role, you will

• Own player marketing strategy and execution across a portfolio of 2nd & 3rd party content in the Fortnite ecosystem, including UEFN games, developer-built experiences and more
• Lead marketing planning for new experiences and IP programs as they move toward launch, partnering closely with product and studio teams from early development onward
• Build and scale a data-driven marketing practice: define KPIs, build real funnel and player visibility, run experiments, and report results and ROI clearly to senior leadership
• Own genre-focused campaigns, in-game live events, and IP partnership marketing across the portfolio
• Manage, coach, and grow a team of marketing managers, helping the team focus on the highest-impact work rather than spreading thin across every request
• Partner cross-functionally with brand, creative, community, PR, partnerships, data science, product, paid media, and publishing teams, and manage relationships with external partners
• Represent player marketing in executive conversations — clear, confident, well-prepared storytelling on strategy and impact, not just status updates

What we're looking for

• 8+ years of marketing experience, including several years in player, lifecycle, or growth marketing for games or other live, player-facing products
• Experience building growth strategy and campaigns across a portfolio of titles rather than a single game — comfortable thinking at the level of a connected, multi-title ecosystem
• Strong quantitative and analytical skills, with hands-on experience in marketing analytics, experimentation/A-B testing, attribution, and funnel measurement
• Track record of prioritizing ruthlessly across a high volume of concurrent workstreams, rather than trying to do everything
• Excellent executive presence and communication — able to tell a clear, credible story about strategy and impact to senior leadership
• Experience working with external partners, licensors, or IP holders
• Comfort operating with ambiguity and adapting plans as new titles and experiences take shape
• Genuine passion for games and an understanding of player and creator communities
• Experience adapting marketing strategies and campaigns across different regional markets and audiences
• Experience managing and developing direct reports

This role is open to multiple locations across the US (including CA, NYC, & WA).

Pay Transparency Information

The expected annual base pay range(s) for this position are detailed below. Each base pay range is relevant only for individuals who are residents of or will be expected to work within the specified locale. Compensation varies based on a variety of factors, which include (but aren’t limited to) things such as skills and competencies, qualifications, knowledge, and experience. In addition to base pay, most employees are eligible to participate in Epic’s generous benefit plans and discretionary incentive programs (subject to the terms of those plans or programs).

New York City Base Pay Range

$209,344 — $307,038 USD

California Base Pay Range

$209,344 — $307,038 USD

Washington Base Pay Range

$190,313 — $279,125 USD

ABOUT US

Epic Games is a leading interactive entertainment company. For over 30 years we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.

Like what you hear? Come be a part of something Epic!

Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.