Influencer Marketing Director

Epic Games; United States; On-site; USD 160,000 - 260,000; Full time

Benefits offered by this job

Medical benefits

Dental and Vision coverage

401k with match

Mental health program

Unlimited PTO

Sabbatical

Job summary

Epic Games in the United States is seeking an Influencer Marketing Director to lead creator and talent partnerships across Fortnite, shaping how creators connect with the game through major launches, live-service moments, partnerships, and creator campaigns.

The ideal candidate combines deep fluency in the Fortnite creator ecosystem with strategic judgment, communication skills, and the ability to operate effectively in a fast-paced, high-volume environment.

Qualifications

• 8+ years of experience in influencer marketing, creator partnerships, talent relations, or cultural marketing within gaming, entertainment, sports, music, or adjacent industries
• Deep understanding of Fortnite, gaming creators, livestream culture, and the broader creator ecosystem across Twitch, YouTube, TikTok, Instagram, and X
• Proven experience managing high-profile creator or celebrity partnerships, including negotiations, experiential activations, hospitality, and complex partner coordination
• Strong communication and presentation skills, with the ability to deliver concise strategic recommendations to senior stakeholders
• Experience operating effectively in fast-paced, high-volume environments with multiple concurrent launches and evolving priorities
• Strong cross-functional collaboration skills and the ability to influence teams and stakeholders within highly matrixed organizations
• Experience managing agency partners, external vendors, and regional campaign execution across global markets
• Demonstrated operational rigor, sound judgement, and attention to detail, with the ability to balance creative thinking and business impact

Responsibilities

• Develop and lead creator and influencer strategies tied to Fortnite launches, partnerships, live‑service beats, and major campaigns
• Translate brand and business objectives into measurable creator programs that drive audience engagement, conversation, and commercial impact
• Build and manage relationships with key gaming creators, streamers, athletes, entertainers, agents, and talent representatives across multiple verticals
• Lead high‑profile creator and talent integrations from planning through execution, including negotiations, hospitality, experiential activations, and content coordination
• Present creator strategies, talent recommendations, and campaign plans clearly and concisely to senior leadership
• Partner cross‑functionally across Paid Media, Brand Marketing, Competitive, IP Partnerships teams and external partners to deliver cohesive global campaigns
• Manage agency partners and oversee campaign execution to ensure work meets Epic’s creative, operational, and business standards
• Operate effectively across multiple high‑visibility initiatives simultaneously while navigating compressed timelines, shifting priorities, and fast‑moving launch environments

Skills

Influencer marketing

Creator partnerships

Talent relations

Gaming culture

Strategic planning

Cross-functional collaboration

Job description

WHAT MAKES US EPIC?

At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

MARKETING

What We Do

We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

What You’ll Do

Epic Games is seeking a highly strategic, culturally fluent, and operationally rigorous Influencer Marketing Director to lead creator and talent partnerships across Fortnite. This role will shape how creators, streamers, athletes, musicians, entertainers, and their communities connect with Fortnite through major launches, live-service moments, partnerships, and creator campaigns.

The ideal candidate combines deep fluency in the Fortnite creator ecosystem with strong strategic judgment, communication skills, and the ability to operate effectively in a fast-paced, high-volume environment. This person should understand both gaming culture and broader entertainment ecosystems, and be equally comfortable building creator strategy, managing high-profile talent relationships, and navigating complex cross‑functional initiatives.

In this role, you will

• Develop and lead creator and influencer strategies tied to Fortnite launches, partnerships, live‑service beats, and major campaigns
• Translate brand and business objectives into measurable creator programs that drive audience engagement, conversation, and commercial impact
• Build and manage relationships with key gaming creators, streamers, athletes, entertainers, agents, and talent representatives across multiple verticals
• Lead high‑profile creator and talent integrations from planning through execution, including negotiations, hospitality, experiential activations, and content coordination
• Present creator strategies, talent recommendations, and campaign plans clearly and concisely to senior leadership
• Partner cross‑functionally across Paid Media, Brand Marketing, Competitive, IP Partnerships teams and external partners to deliver cohesive global campaigns
• Manage agency partners and oversee campaign execution to ensure work meets Epic’s creative, operational, and business standards
• Operate effectively across multiple high‑visibility initiatives simultaneously while navigating compressed timelines, shifting priorities, and fast‑moving launch environments

What we’re looking for

• 8+ years of experience in influencer marketing, creator partnerships, talent relations, or cultural marketing within gaming, entertainment, sports, music, or adjacent industries
• Deep understanding of Fortnite, gaming creators, livestream culture, and the broader creator ecosystem across Twitch, YouTube, TikTok, Instagram, and X
• Proven experience managing high‑profile creator or celebrity partnerships, including negotiations, experiential activations, hospitality, and complex partner coordination
• Strong communication and presentation skills, with the ability to deliver concise strategic recommendations to senior stakeholders
• Experience operating effectively in fast‑paced, high‑volume environments with multiple concurrent launches and evolving priorities
• Strong cross‑functional collaboration skills and the ability to influence teams and stakeholders within highly matrixed organizations
• Experience managing agency partners, external vendors, and regional campaign execution across global markets
• Demonstrated operational rigor, sound judgement, and attention to detail, with the ability to balance creative thinking and business impact

This role is open to multiple locations across the US (including CA & NYC).

EPIC JOB + EPIC BENEFITS = EPIC LIFE

Our intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match. We also offer a robust mental well‑being program through Modern Health, which provides free therapy and coaching for employees & dependents. Throughout the year we celebrate our employees with events and company‑wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.

Pay Transparency Information

The expected annual base pay range(s) for this position are detailed below. Each base pay range is relevant only for individuals who are residents of or will be expected to work within the specified locale. Compensation varies based on a variety of factors, which include (but aren’t limited to) things such as skills and competencies, qualifications, knowledge, and experience. In addition to base pay, most employees are eligible to participate in Epic’s generous benefit plans and discretionary incentive programs (subject to the terms of those plans or programs).

New York City Base Pay Range
$178,214 — $261,381 USD

California Base Pay Range
$163,363 — $239,599 USD

ABOUT US

Epic Games is a leading interactive entertainment company. For over 30 years we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world‑class talent.

Like what you hear? Come be a part of something Epic!

Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.